Online Clothing Store "Eight Small Strategies"

　　網(wǎng)店經(jīng)營雖不到半年，但感觸良多;人總是對與自己非專業(yè)或非本行但興趣盎然的事物在一開始都充滿好奇且易“一時(shí)興起”，所以經(jīng)營網(wǎng)店行為不乏有些是非理性和非冷靜后的結(jié)果，其中部分進(jìn)入者因承受不起最初困頓、艱難的“冷清”時(shí)期，出現(xiàn)程度不等的厭倦、疲憊甚至悔意，這其實(shí)是很正常的現(xiàn)象，就象攀趴“珠峰” 的勇者，也有因這樣那樣的原因中途放棄;完全不適的當(dāng)然不可拿命去硬頂，而想品嘗“成果”的，“重新調(diào)整”后可繼續(xù)“再戰(zhàn)江湖”;所以我覺得那些還充滿希望、想繼續(xù)靠堅(jiān)持獲得“成績”的“勇敢” 者，在沒有任何捷徑可依的現(xiàn)實(shí)面前，只有多嘗試、多調(diào)整、多改變，哪怕這些“舉措”只有百分之一的機(jī)會，但起碼給了自己百分之一的希望。

How well do you do, there is a sentence called "high eyed and low handed". Maybe the ability of one's own belongs to this category. However, I feel that there is still room for enterprising space in the "low hand" point of view. If the "hands" of the eyes are very low, they will be "enough to stop"; therefore, I feel that in the process of continuous writing and writing, bravely do not list mature ideas or "creativity" as a stepping stone to build up the level of "high eyed eyes". As a business less than half a year's own time, writing such a sticker like "strategy" and "suggestion" is actually a little reluctant. Asking for oneself does not mean much.

Why should customers collect or come to your store again? Unless you have distinctive features, have a clear style of "he" (taste), clothing and food, cosmetics, and so on, in terms of business style, it is best to start with a range of frames, without clear direction and scope, and at what age and age to do business. As a result, it will definitely not be able to do anything.

If you are a young person, do you choose to be a leisure or a lovely lady? If you choose to be a leisure person, do you prefer cowboys or other self selected cards? If you choose a cowboy, choose a high-end business or a middle and low class business. Here, let me give you an example of what I want to say. Maybe everyone has different business purposes. But as a seller, after all, most people are part time workers and have lots of their own purchases. Under the conditions of time, strength and financial resources, goods are difficult to be colorful and comprehensive. Therefore, the direction and scope of business orientation can help your store move towards a gradual, solid and smooth direction. Take clothing as an example: are you going to be a man or a woman? If you are a woman, you choose to be a child.

Online shops actually have the same high and low grade as the real market. Customers of different consumption levels will choose the corresponding grade consumption, but the problem is that beginners are very difficult to go on the top line at the beginning. After all, they start with the mentality of trial and exploration, and the particularity of the Internet stores, which makes customers feel that they can only be inexpensive. Therefore, most of the new sellers do not dare to invest too much and dare not take the high-end route. After all, the rich sellers and buyers are few. If the consumption of minority groups is to win their own success, the odds will not be overlooked.

The grade can be determined according to the economic situation, so that it can meet the needs of different levels, and bring more chances to the paction. For example, the clothes in the store have more than ten yuan to hundreds of dollars. When customers can not accept the price, I will recommend another shift of the same style. As a seller, the price is determined by the quality and price of the goods, and most customers also have a pair of discerning quality. They will not generalize and will "pay the price according to their quality". So most customers will not think that the price is ridiculous or the &r is suspected. So I personally think that if conditions permit, clothing business is best prepared.

What I call "similar" does not refer to clothing alone.

The associated products, like cosmetics, sell the bowl of the mask.

It is the same reason to sell leather shoes and maintain the same oil, but the clothing of the "same kind" can be described as various. Like I wear clothes, I also sell other items such as bags, belts, scarves, hats, hand ornaments, and so on, and take the "business strategy" supplemented by accessories as the main garment. The practice proves that the effect is very good. Although not all customers will buy one or two, it can be said that there are three points and one customer will buy one or two small pieces besides the "main purchase", because for customers, even if these small pieces are not in the previous purchase plan, they are found.

Of course, we will consider buying together. On the other hand, customers can only buy one or three pieces of postage only once, so they will make a deal with "homeopathy". What we should learn from them is: it is best to keep the style of clothes and accessories in line with each other so as to be harmonious so as to "infect" people, so as to bring good feeling to customers and then produce purchase intention.

Sometimes, even if you don't buy it, you can enjoy it as a hobby. But once you really like it, you can't stop it and want to take it for yourself. If your shop is just a single garment sales, there is nothing else, but the individual feels that the "monotonous" atmosphere is more or less "unfinished" for the customers. Of course, this is just my one-sided feeling. After all, everyone's goals, conditions and ideas are different. But as a seller, facing the brutal "market competition", trying to change a little more business ideas is to give yourself a few more ways to live. Women's clothing should be mastered by women's psychology, especially young people. They like a lot of things.