LOVO Launched The Concept Of "Male Color Economy" And Signed Han Star Rain As Brand Endorsement.

On March 16th, the reporter learned exclusively that the LOVO of Roland home textile brand has signed South Korean artiste Rain as spokesperson for the brand image of the new season.

It is reported that the endorsement contract between LOVO and Rain will last for 2 years starting from March this year.

This endorsement will be met with the public through online advertising and outdoor advertising from March 18th onwards.

Luo Lai responsible person said that the advertising marketing investment "at least tens of millions of levels."

Luo Lai said that the concept of "male god" will be the main theme, and online interactive activities such as "fake male gods" and "how to sleep on the bed of male gods" will be discussed.

Reporters learned that LOVO's last season's spokesperson was Ian Somerhalder, the hero of the vampire diaries.

In the home textile industry, which is generally a spokeswoman for women, why do we insist on using male spokesmen? Luo Lai said that the place where female consumers get together is more suitable for the male color economy and causes consumers to yearn for it.

In addition, after opening up male spokesmen, consumer loyalty is increasing. Users think LOVO brand is interesting and fun.

At the same time, it is helpful to sales data.

Although it has produced "

"Concept", but the advertisement will not be too nudity. On the one hand, because of the image positioning after Rain's comeback, on the other hand, Roley thinks that too bare is not suitable for advertising.

As to why Rain will be chosen as spokesperson for the new season, he told reporters that the choice of spokesperson is decided by the user.

LOVO brand in WeChat consumer survey, and then voted by consumers, and finally decided to use Rain to endorse.

This result and

The taste of mainstream consumers in the 28 - 38 age group coincide. This group is more mature and rational. In its voting, close to the Rain vote, there are also Hyun Bin, Deng Chao and other male stars.

In other words, Rain is positive, healthy and energetic, consistent with the personality fashion, freedom and upward spirit advocated by LOVO.

According to the reporter, LOVO is an independent e-commerce brand of Luo Lai home textile, which was launched in March 2009.

After being launched, LOVO operates through self built Internet marketing channel + Tmall platform.

In June 2014, LOVO sales increased substantially, exceeding the total number of rolls and entering the top three of home textile category sales.