Yang Hexiong Advocates Laying Stress On Design, Research, Development And Inheritance Of Brand Culture

With the domestic Garment industry Vigorously implementing the strategy of independent brand, the garment industry is gradually transforming to a higher level. The need for brand planning and product R & D personnel has been greatly increased. The occupation of garment enterprises has been further subdivided into posts that can meet the needs of brand and product operation. Coupled with fierce competition in the market economy, some garment design companies should seize this opportunity to upgrade themselves, face market demands, excavate their own design advantages, and catch up with the trend of the times. National culture To speed up the cycle of fashion design and innovation, we need to constantly train new design talents and promote the steady development of the fashion design industry.

Domestic clothing companies should pay more attention to design research and development, take the initiative to combine clothing. design company It has even built its own clothing design base to truly realize the leap forward development of China's "intelligence". Yang Hexiong, the founder of China's clothing world, takes the people-oriented and economic construction as the guiding principle, and makes the textile and clothing fine and comfortable.

China's clothing world is committed to doing the most comprehensive, systematic and environmentally friendly textile and garment industry in China with the strong idea of "dare to take the lead in the world and fight hard to win". Today's society is a rapidly developing society. With the deepening of competition in the market economy, China's textile and garment industry will face a long period of transformation and upgrading. The reform and innovation and upgrading of the textile and garment industry in the future will affect the rapid development of China's economy and the inheritance of Chinese brand culture. The Chinese clothing world will light up the future.

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According to the latest performance Bulletin released by 2014, the total revenue of the company was 6 billion 621 million yuan, down 16% compared with the same period last year. The net profit attributable to shareholders of the listed company was 146 million yuan, down 64% compared with the same period last year. "In 2014, the company continued to adhere to the traditional mode of operation to transform to the Internet based business mode. At the same time, it actively promoted the management mechanism innovation of organization, performance and so on. Due to the integrity of the transformation and upgrading effect, it still takes time, and the company's performance is still under certain pressure in the short term."

While acknowledging that the electricity supplier has already represented the future direction of business transformation, Zhou Chengjian has also seen the problems existing in the industry: first, the problem of fake commodities is prominent and the counterfeit goods are in flood; two, the supervision of the platform is not in place, and even some of the electronic business platforms have a blind eye to the problematic commodities; three, the price fraud problems such as the high original price, the unavailability of goods and the different prices of the same price; and four, the problems of not being sold after the sale, inadequate complaints, and the protection of consumers' rights and interests.

Zhou Chengjian believes that "online society is also a mapping of the offline society, and the fake and shoddy Internet society also exists on the Internet. But because of the network's non territoriality attribute, it is more difficult for consumers to complain about safeguarding rights. Therefore, a more severe blow is necessary. "

He said that the purification of the electricity supplier environment will be a long-term systematic project. There is a lot of work to do, but the most fundamental problem is to raise awareness, firmly establish the concept of building green ecological electricity supplier system, and vigorously promote the "quality business" strategy.

On the one hand, we should intensify the crackdown on fake and shoddy products in the electricity supplier. For example, the quality supervision authorities regularly publish the supervision report of the electricity supplier industry, publicized the fake and shoddy goods and the platform of their businesses; quarterly or annual evaluation of the ten major cases of fraud in the electricity supplier industry, giving certain rewards to the people who actively report the fake and shoddy commodities; and setting up a specialized complaint tracking platform for the consumers of electricity suppliers, consumers can inquire in real time and make complaints according to their own.

On the other hand, we should actively advocate and support new type of quality business. We should consider setting up a special quality business support fund to support relevant enterprises, identify and commend the enterprises with less than a certain proportion of consumer complaints, expand their influence, provide policy support to quality e-commerce providers, reduce their tax costs, financial costs and other operating costs, encourage social capital to invest in them, and encourage them to raise funds in the domestic market.

Zhou Chengjian said that the government does not have to directly provide financial support, because social capital will realize this, and will enter this field, but policy support and good and bad is an important responsibility of the government.