Successful Case Of Specialty Shop

At present, there are some professional category buyer shops based on single category in China. The shop area is usually small, and the price segment of main products is faster than that of the people.

Such as SF Fashion, BLK, Spige and P Plus, shoes and accessories as the main products, more popular with consumers.

Footwear buyer On Pedder, in conjunction with Lane Crawford and Joyce, acts as a high-end designer brand of footwear and accessories. All domestic shops are open in Joyce and supply to LC.

Coterie, the eyeglasses buying shop, is the first wave shop to introduce many European and American pop glasses brands into China. Its main decorative glasses are in line with the aesthetic characteristics of the younger generation and lead the eyeglasses industry trend with fresh vision and personal taste.

OOAK, a jewelry buyer's shop, was founded in 2012. It is the first buyer of jewelry in Europe and the United States. It has introduced nearly thirty European jewelry brands such as Alex Monroe. Most brands have entered the mainland for the first time in Shanghai.

In addition, OOAK also provides designer brand clothing, other accessories and Exhibition functions.

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No matter how creative and popular new models are developed, they will eventually be sold through stores. The ability of shopping guide buyers is strong or weak, which is directly related to the sales volume of products in the market, so the output of a new type of listing will be large, which depends on the sales ability of stores.

1. of course, it is necessary to be a basic salesperson of a store, but not only in the sales language, but also in the clothing consultant of the customer.

What is the selling point of this new garment? How can it match the style of other clothes with the clothes? This can not only reflect the style of this product. These can not only make the salesmen of the store explore themselves at work. First, the designers should make the guide understand the characteristics of your design products, not only do they know, but also let all the people involved in sales know what style of the clothing, what kind of fabric they wear, and how to match with other garments to achieve the best results.

2. store display: how to display a new type of listing, what kind of style the overall store displays, and the best way to show it to consumers, so that consumers can be infected with your terminal atmosphere when you come to your store, how the windows are displayed, what kind of clothes they are wearing, and so on. The design department should give some guidance to the store, and don't blame each other for the bad new sales.

It is impossible to make a costume to zero inventory. When you encounter some products broken code, style obsolescence and so on, you can open a promotional area in the exclusive store, so that you can drive the popularity of stores and you can also digest the inventory of goods.

A smooth information system should be established between stores. Once there is a high inventory of a commodity in a store, it can be pferred to each other through headquarters (between stores).

The inventory management of clothing stores is mainly based on information such as season and fashion trend, and reasonably allocate the clothing inventory according to the actual situation of the store.

As long as you control the store's inventory very well, you will be pleasantly surprised to discover in the coming year that profitable stores have been profitable.