Leather Industry Can Also Play Cultural Tourism.

If the leather industry itself is related to various formats or concentric circles of Xinji's commerce, then from a broad point of view, the culture and tourism industry extending from leather origin to longer radius will create a larger area of "concentric circles" for Xinji, which will help develop the integration of Beijing, Tianjin and Hebei and develop in parallel with the inner concentric circles.

Tian Yingshen introduced that leather city and the Xinji municipal government recently decided to adjust the overall planning of leather city and decided to expand the catering and tourism services that leather city has not developed to a more specialized level and increase investment.

Specifically, at present, the leather city business district has been built and has started two five star standard hotels. Now it has the ability to receive high-end customers and is preparing to hang up stars. Moreover, in order to drive the whole family to Xinji to spend and stop, the leather city has planned 10 thousand square meters to build the Venice water world theme park. At present, the construction team has completed the inspection of Macao, and is making further plans.

If we say that the previous tourism projects The city of leather Business district is almost zero basis, then the catering service is negative foundation, wrong development direction. "Before that, the catering in the shopping center only played the role of" staff canteen ", although it was open to the outside world, but the attraction was very low, and the annual income was less than 2 million yuan. Tian Yingshen said that leather city is going to build a street around the shopping center to recruit snacks from local and surrounding cities such as Zheng Ding to increase the weight left by consumers.

On the whole, the future planning of Xinji seems to be worrying. Relevant departments responsible person admitted that the leather industry exports decreased year by year, mainly in recent years, China's labor costs continue to rise, product prices and market competitiveness decline. Orders for labour intensive industries such as tanning and clothing began to shift to Southeast Asian countries such as Vietnam, which has a great impact on the leather industry. And local officials also admitted that the original international brand name of Xinji's leather production is gradually withdrawing from Xinji, where the "factory" business advantage has disappeared.

Many industry experts said that there is no problem in adjusting the format and integrating the development of cultural tourism elements. However, while Xinji is planning the future of the new commercial district, it seems to be more serious in scale development, lighter in core research and development and creative ability. For the concept of Xinji leather goods brand, it only stays at a shallow level at present, such as creating an e-commerce platform similar to "Yiwu purchase". Reporters and many others Xinji After contacting government officials and leather city directors, they realized that although they realized the brand weakness existing in Xinji, they put their hopes in the channel of e-commerce. And for the core of Xinji's production. Leather products But there are not many brand concepts.

"In the final analysis, if Xinji wants to win the name of" leather capital "or" clothing capital "in the future, it is bound to require the existence of well-known enterprises. At present, the cooperation between enterprises in Xinji and Beijing is still in the initial stage, so the title may initially depend on the creation of well-known foreign enterprises, but if it really becomes a clothing capital, Xinji can not only rely on the help of foreign enterprises, but also create famous local brands, so that Xinji's name will be more robust, and it will also bring better development prospects for Xinji. Garment analyst Ma Gang said.