Wuqing Builds Beijing And Tianjin "Shopping Tour" 2 Edition

Because of the reputation of Florence town

Starting from Beijing South Railway Station, the Beijing Tianjin Intercity Train will start to the southeast. After 23 minutes, a large number of Italian villas will be seen. This is the landmark building of Florence town.

At the Wuqing Railway Station for 1 minutes, the passengers on the train left the platform immediately crowded.

A small town in Florence is the main purpose of most passengers.

In this way, there are 22 trains in Wuqing between the two cities, and there will be 2 additional trains on weekends.

The train from Tianjin to Wuqing is faster and only takes 13 minutes.

Before 2011, Beijing and Tianjin

I am afraid that few people know about Wuqing, but since then, the popularity of Florence town has made Wuqing quickly known to consumers in Beijing and Tianjin.

In the early days of the opening ceremony, the "full consumption and reimbursement of high-speed rail tickets" activities held by Florence towns was a hot topic for consumers in Wuqing.

Florence Town, Beijing and Tianjin famous products

It is jointly invested by the American Witt group and Italy's Fen Gang group. It covers an area of 581 mu, with a total investment of 2 billion yuan and a building area of 320 thousand square meters.

The project is divided into two phases. The first phase of the Florence town covers an area of 271 mu, with an investment of 900 million yuan and a construction area of 90 thousand square meters. It opened in June 2011, and the expansion project was opened in August 2014 with a construction area of 7000 square meters.

Li Gang, deputy director of the Wuqing Business District of Tianjin, said the performance of Florence town after its opening was beyond everyone's expectations.

Statistics show that since the opening of the first phase, the average daily passenger flow is 25 thousand, with an average daily sales of nearly ten million, and the average daily number of tourists is 50 thousand per day during the May 1 and eleven holidays, with an average daily sales of more than 1600 yuan.

During this year's "eleven" golden week, Florence town received 332 thousand tourists and realized a revenue of 120 million yuan.

Last year, the turnover of Florence town had exceeded 2 billion yuan, and the tax revenue was 100 million yuan, with an average of 300 thousand tourists per month.

Location dividends show up

To analyze the cause of the rapid popularity of the small town in Florence, we have to mention its location - Wuqing.

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This is also one of the key factors affecting the town of Florence when it settled in Wuqing.

Opening the three maps of Beijing, Tianjin and Hebei, we can see that Wuqing occupies a golden road connecting Beijing and Tianjin.

The local people have a saying that "half an hour goes to Beijing and goes down to the sea in one hour."

Wuqing is adjacent to Tongzhou District, Beijing. Its northern part is 20 kilometers from Beijing, the city is 71 kilometers from Beijing, 90 kilometers from the Capital International Airport, 45 kilometers from the capital second airport, 25 kilometers from Tianjin City, 35 kilometers from Tianjin Binhai International Airport, 71 kilometers from Tianjin port.

Wuqing has an area of 1574 square kilometers, with 29 towns and townships, with a permanent population of 1 million 100 thousand and a household registration population of 950 thousand.

The area is known as "Beijing Tianjin corridor" and "Beijing Tianjin pearl".

From ancient times to now, Wuqing and Beijing must go through Beijing and Tianjin.

The arrival of high-speed rail has completely changed Wuqing.

In August 2008, the Beijing Tianjin inter city railway, known as "China's first speed", was officially opened, and its only stop was in Wuqing.

The opening of the Beijing Tianjin inter city railway has brought Wuqing into the "Beijing Tianjin half hour time and space circle". It only takes 13 minutes to start from Tianjin and 23 minutes from Beijing.

According to Li Gang, at present, Wuqing, Beijing, Shanghai, Beijing, Tianjin, Tianjin, Tianjin, Tianjin, Tianjin, and binbao six high-speed backbone crisscrossing, all village streets within 15 minutes to reach a high-speed port, "nine horizontal nine vertical" regional road network also narrowed the distance between Wuqing remote villages and urban areas, road network density as high as 169 km / 100 square kilometers.

Although the speed of Florence town's popularity is a bit surprising, its development is in line with the initial planning.

Li Gang said, like the town's complete name of Florence Town, Beijing and Tianjin famous otter rice, it aims at consumers in Beijing and Tianjin.

Li Gang frankly said that there were several options for the Florence town project. It was Wuqing who took over the Florence town project from the Tianjin Binhai New Area and other competitors.

Investors have taken a look at the location and pportation of Wuqing, especially the advantages of the city railway station. Consumers have the lowest time cost and pportation cost from Beijing to Wuqing.

In July 2014, Beijing opened 938 bus routes from Beijing to Wuqing, and again drew the distance between Wuqing and Beijing.

Convenient traffic has brought a steady stream of tourists to the town of Florence.

Statistics show that in the current passenger flow of Florence Town, Beijing consumers account for 50%, while Tianjin accounts for 40%.

Intensive shopping and leisure projects

The success of the town of Florence has earned the attention of all sectors. In the coming period, a large number of large commercial projects like Florence town will be opened in Wuqing.

The "export-oriented" business that attracts more Beijing and Tianjin has become the focus of Wuqing's future development. Wuqing will be located in the livable new town on the axis of Beijing Tianjin comprehensive development.

According to the plan, there will be more than 20 large commercial projects in Wuqing before 2020, most of which will still attract consumers from Beijing and Tianjin.

In Li Gang's view, there is a development cycle for commercial projects. It is difficult to maintain a strong attraction for large commercial projects. The continuous entry of new projects will keep Wuqing business in Beijing and Tianjin at all times, and eventually develop into a large business circle and integrate into the Beijing Tianjin market.

Following the town of Florence, another big business in Wuqing, Venetian, is expected to open in the near future.

According to Wang Kaimin, director of Venetian operations, Venetian has a total commercial area of 90 thousand square meters.

Based on the advanced experience oriented business model and the unique style of ancient architecture in Venice, Italy, the project focuses on building landmark elements such as landmark landscape, theme Plaza, canals and sculptures. It aims to build a "Beijing Tianjin Italian food shopping paradise" featuring regional characteristics, unique attraction and green environmental protection.

In Wang Kaimin's view, there is no direct competition between Venetian and small towns in Florence, but rather good dislocation management. The complementarity between them will produce the effect of 1+1>2.

In the next few years, Wuqing metro station will be built into a large business circle. In addition to today's Florence town and the Venetian opening soon, V1 automotive world, creative Milan, global merchandise Expo, NBA experience center, Golden Coast Business Plaza and far commercial complex, Tianjiao Li commercial street and more than 20 projects will also be opened, with a total investment of over 20 billion yuan.

In addition, the South Square expansion project of Wuqing Railway Station is under planning and design.

Li Gang said that Wuqing will focus on the Beijing Tianjin inter city railway, focusing on international high-end brands and creating high-end consumer oriented areas for Beijing and Tianjin.

In their view, these distinctive commercial projects are enough to attract more consumers to Wuqing for recreation, entertainment and shopping.

Although Wuqing wants to create a distinctive development path through "export-oriented" commerce, Wuqing's local businesses are still relatively backward.

Li Gang said that under the integration of Beijing, Tianjin and Hebei, "export-oriented" business will serve as a business card for Wuqing's integration in the development of Beijing, Tianjin and Hebei. "Inward oriented" business will help Wuqing build livable new towns.

Reporters on the spot visit found that the current Wuqing city commerce and trade are still mainly in the department store and wholesale zero market stage.

At present, the most well-known local friendship is Wuqing department store, which has formed a small business circle with the fashion street shopping center and CITIC Capital building.

But Wuqing's local consumption level is rising rapidly.

The integration of Beijing, Tianjin and Hebei has injected new impetus to Wuqing.

According to Li Gang, Ochinohe Takeshi's project 70%-80% came from Beijing.

Since this year, Wu Qingxin has introduced more than 860 enterprises in Beijing, with more than 30 billion yuan of registered capital.

In addition, a large number of e-commerce enterprises including Amazon, Dangdang, brewmaster net and so on have also been in Wuqing.

Faced with numerous Beijing relocation enterprises, Wuqing did not rush into mass action.

Wuqing, based on big project driven and technological innovation driven strategy, focuses on Beijing's headquarters economy and technological innovation oriented enterprises.