"Hey Guest" Crazy Start Business Is Just Beginning.

It is to choose whether to build a shop after the business model is mature, or to set up shop and explore the business mode first. Wang Wei, the founder of SF, chose the latter.

The hacker, who is still exploring, opened nearly 3000 stores in half a year.

High cost, such a shop speed and courage to be surprised, no wonder the industry called "do not understand" and "adventure".

Q: who am I?

Before everyone has been Tucao and criticized is walking in.

At a loss, he had to ask the customer service carefully, and then he left.

So it seems simple and complicated.

All the items now look at it, that is, "express delivery from scratch" is more reliable. Others are like "merchandise preorder", which is very sudden through poster, PAD display and so on. Chinese people's consumption habit is either to buy in real stores, or to express orders on the Internet. This poster +PAD way will give the middle and old people a sense of traditional + high-tech fraud.

To tell you the truth, even in foreign countries, catalog sales have yet to be verified in China.

"Online shopping offline experience" and "JIT service" are the future directions, but the key is your online ability, rich products, comparable prices, buyers' evaluation, etc., are not in place, what experience is empty talk;

As for value-added services such as "financial services" and "convenience services", drainage projects are the branches produced after the growth of trunk trees.

The revolution needs fire. Who are your customers and fans? What do they want? In short, many professionals do not understand it now. It seems simple, not simple enough and not enough.

O2O there is no mystery, you can not let people scream, but can not make people embarrassed and do not understand.

Two question: why?

Perfect end

The layout of community O2O? Or kill two birds with one stone, together with express delivery, and community O2O blossom.

Personally, I think it can not be simplified. Now, we often talk about "closed loop". It is necessary to have the Ecological Logic of landing.

From the market point of view, express self mention, it is said that less than 20% of the current proportion, and may occupy a considerable proportion of Campus (which can be understood as non community O2O target customers), the scale is still small, the terminal logistics problem is more reflected in the logistics and electricity suppliers.

Therefore, at present, the express delivery is limited, and the terminal logistics needs a relatively independent solution, such as Ali and Amazon cooperative store mode is more pragmatic.

Look at the O2O of the community. First, how big the market is now? The two is the foothold, though it is also at the end of the logistics (which can also be seen as the entrance to new consumption), but where is the key point? At present, it seems that it is not here.

So 1+1 is not necessarily greater than 2 here.

Making a APP can quickly test and error, opening 500 stores and 2000 stores at a time. No wonder fans are entangled.

It's also self willed.

Three question: how to do

Others have said too much, do not know the taste, and then make a point of hand, became lotus sister.

It seems uneconomical for the soldiers to stop and block the water.

Thinking about landing, strategy planning, system plan and so on, in short, the determination is not big enough.

Therefore, it is also a reflection of all kinds of bad guys before, and I still feel that I love you!

The interpretation from HSF's official website is "Hey customers are SF's online shopping service community stores. By integrating channel resources, we provide customers with a more flexible, convenient and intelligent offline community service experience."

In May 19, 2014, the relevant official of SF announced that hey customers had already opened 518, and the investment should be no less than 1000.

And SF announced its intention to open 4000.

The status quo is, you go to any one of the customers, the basic tourist is very poor.

I often go in with curiosity, but I still have no answer when I come out.

Shun Feng hey online customer service online and offline community service stores, offline stores only provide merchandise photos and PAD online display, there is no physical experience and consumption links, and hope that through offline stores value-added services for online business diversion.

In the final analysis, HSF ha customers still want to do business, which at best is just a kind of connection, a marketing method of B2C.