Chaoyang Joy City Li Yingwei Talks About O2O

According to reporters, Li Yingwei refers to the "component-based" refers to: physical retail participation in the O2O value division of labor is bound to demand, we must rely on cooperation in the preparation of value network. Business management and support, marketing and brand influence, and local customer relationship are three major components of component participation.

In fact, Joy City It is one of the earliest shopping centers to explore the business mode of O2O, and the transformation of traditional retail industry by Internet thinking is actually a test of the fine retail operation of the entity.

The online platform of Chaoyang Joy City, on the one hand, is to integrate merchants. On the other hand, it plays the role of coordinator in the entire value system, that is, integrating the online platform by means of system docking, maintaining the incremental revenue while contributing value to the system.

At the summit, Li Yingwei shared the six practical suggestions of Chaoyang Joy City O2O:

First, build the platform ourselves. Self built platform is development business model Based on the mobile Internet, mobile terminals such as APP and WeChat provide experience and rich scenes. PC is a natural opponent of the mall because PC wants to limit consumers to the sofa and the computer. But mobile Internet is different. Consumers can use their mobile phones to stroll around the mall.

Second, close the transaction. Chaoyang Yuecheng online platform is based on online payment and many other services. It takes group buying, takeaway, booking and other full function catering solutions as the highlight, and tries to try community O2O.

Third, based on local businesses and consumers. Merchants are the core of consumers' attention. How to manage commercial and residential businesses is the basis of O2O. According to the data of Chaoyang Yuecheng City, consumers are more concerned about the value increments of catering, group buying and raffle activities, and members are the most important resources to maintain online. At the same time, shopping centers should jump out of the concept of property developers, and consumers will pay more attention to the activities and preferences of merchants.

Fourth, flow Where to come from. It can not be limited to the local traffic flow upward, and we should focus on online cooperation. The combination of online marketing advantage and online interaction can bring more traffic to shopping malls.

Fifth, O2O is based on the strong marketing and operational capabilities of the mall. The most important thing for O2O is to provide services for offline shopping malls, and form positive interaction between online and offline businesses through marketing.

Sixth, big data opens up a broad scene for O2O. Big data are in the exploratory stage, which can bring more accurate traffic to the shopping malls. In the future, content and resources will become the scene, and also the key to win the real business.

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Starting from Beijing South Railway Station, the Beijing Tianjin Intercity Train will start to the southeast. After 23 minutes, a large number of Italian villas will be seen. This is the landmark building of Florence town. At the Wuqing Railway Station for 1 minutes, the passengers on the train left the platform immediately crowded. A small town in Florence is the main purpose of most passengers. In this way, there are 22 trains in Wuqing between the two cities, and there will be 2 additional trains on weekends. The train from Tianjin to Wuqing is faster and only takes 13 minutes.

Before 2011, few people in Beijing and Tianjin were aware of Wuqing. But since then, the popularity of Florence town has made Wuqing quickly known to consumers in Beijing and Tianjin. In the early days of the opening ceremony, the "full consumption and reimbursement of high-speed rail tickets" activities held by Florence towns was a hot topic for consumers in Wuqing.

Florence Town, Beijing and Tianjin famous products outlets invested jointly by the American witter group and Italy Fen Gang group, covering an area of 581 mu, with a total investment of 2 billion yuan and a building area of 320 thousand square meters. The project is divided into two phases. The first phase of the Florence town covers an area of 271 mu, with an investment of 900 million yuan and a construction area of 90 thousand square meters. It opened in June 2011, and the expansion project was opened in August 2014 with a construction area of 7000 square meters.

Li Gang, deputy director of the Wuqing Business District of Tianjin, said the performance of Florence town after its opening was beyond everyone's expectations. Statistics show that since the opening of the first phase, the average daily passenger flow is 25 thousand, with an average daily sales of nearly ten million, and the average daily number of tourists is 50 thousand per day during the May 1 and eleven holidays, with an average daily sales of more than 1600 yuan. During this year's "eleven" golden week, Florence town received 332 thousand tourists and realized a revenue of 120 million yuan. Last year, the turnover of Florence town had exceeded 2 billion yuan, and the tax revenue was 100 million yuan, with an average of 300 thousand tourists per month.