PEAK Bosideng Homemade Brand Sees The World In Sea

Over the past 10 years, the overseas process of domestic brands has speeded up. Some of them quickly adapted to the customs and customs of the overseas countries, rooted in the local branches and scattered leaves; others appeared all kinds of symptoms of acclimatization, and finally had to retreat and return to China.

The moon in foreign countries may not be more round than China, but it must be brighter than China. After all, there is no fog and haze.

But for overseas brands that are developing smoothly, it is also understandable to have a good mood and appreciate some visual errors when appreciating the moon.

In 2012, PEAK started to open two stores in the United States. The two shops in Melrose street and West field store in Losangeles run more than 2800 square feet (about 260 square feet). They are mainly used for PEAK's NBA star products and basketball products.

The two stores have been doing business in a big way, indicating that PEAK is officially competing with the industry giants Nike and ADI.

CEO Xu Zhihua said: "opening a shop in the United States is not a whim but a careful planning."

In order to better open up the US market, PEAK set up PEAK R & D center and PEAK American branch in Losangeles, USA in 2010 and 2011 respectively. After more than a year's preparations by the US branch and a well-known third party research company, we made a thorough investigation and analysis of the American market and consumer preferences, and finally achieved the goal of opening the store.

Although in his own position did not win Nike, ADI, but for PEAK to run to the door "provocation" of the "provocation" journalists believe that it is still worthy of praise, saying and doing is a completely different concept.

PEAK, I watch you!

As a competitor of PEAK in the domestic market, Hongxing Erke also formulated overseas development strategy, but the route of Hongxing Erke is a bit unclear. They actually opened the first overseas store to Lebanon.

In 2008, Hongxing ERK's first overseas store opened in a busy commercial street in the Lebanese capital, Beirut.

It is said that the reason why PEAK chose Lebanon is unique geographical location: located in the southwest of Asia, the eastern and northern border with Syria, the southern part of Palestine and Israel, and the west side of the Mediterranean, connecting the East and the West.

The only thing to be sure is that Hongxing Erke will choose the first stop in Lebanon. He must have taken a fancy to the Middle East tycoons. He did not know which oil tycoons would be good hearted.

In July 26, 2013, Bosideng flagship store opened 1st anniversary in London. This almost unknown brand in China has been in London for a year, and the book is still running out of deficit.

Compared to the most prosperous business district in London and the development cost of 35 million pounds, the London store opened a little bit low a year ago - a small gathering and 120 thousand emails sent to Londoners who spent high-end clothing.

Although most of them know that there is a Chinese brand in Oxford Street business circle, they do not know much about the brand itself.

This is still a long way from what we should have achieved two years ago.

Pearl, an American working in London, stroll around Oxford Street business district almost every week. For Bosideng, she knows "that is a Chinese brand and there are Chinese characters on the store."

The most intuitive feeling is, "the store is basically in good order, as if there was no" busy hour ", even at Christmas.

Bosteng's CFO Mai Yun Quan has said that the company has a detailed business plan, including a series of indicators such as sales profits, to ensure that Bosideng can make its own profits and losses and develop in the UK.

No one can predict how long it will take to achieve this goal in the future, but we must admit that "Boston goes out and can set up flagship stores in the top business circles of London has been very bold. This first means that we have come and can finally be accepted by the market and can not stand up. This is a continuing problem."

An industry insider told reporters.

No matter what year the profit is, the brand that needs to go abroad needs support and encouragement. We hope that Bosteng can keep steady and win the British market.

Kangnai opened ten stores overseas, 267 AOKANG settled in Vietnam

How many stores can a brand open in ten years?

The answer is: 267, and overseas markets.

In August 2010, Kangnai leather shoes opened in eleventh Vietnamese stores in Langxia street, Hanoi, 108. This is also the 267th leather shoes store opened by Kangnai group abroad.

Zheng Xiukang, chairman of Kangnai group, said that the overseas stores of Kangnai leather shoes have been arranged in more than 20 important cities in Italy, the United States, Britain and Australia.

The average retail price of each pair of Kangnai shoes is up to 70 US dollars in Kangnai stores in Europe and the United States.

In 2009, the total retail sales of Kangnai shoes in foreign markets amounted to about 200 million yuan.

In January 18, 2001, Kangnai's first overseas store opened in the busy downtown area of Paris, France nineteenth.

This is the first time that Chinese footwear enterprises have opened their own brand stores overseas.

According to the owner of the store and Zhang Lei, Ou Haili, in Italy, the top 150 leather shoes sold on the day of sale were sold out and empty. The local people exclaimed: Wenzhou shoes, which are comparable to the handmade leather shoes of Italy, are so cheap. They do not know that when the "150 dollars" are used, they will sell at least 5 pairs of shoes for Chinese general shoe factories.

Bare feet are not afraid of shoes.

Although Kangnai has opened more than a dozen stores in Vietnam, in January 2014, AOKANG shoes still chose their first overseas store in Vietnam.

The AOKANG overseas store, Royalcity, is located in VincomMegaMall, the largest commercial center in Vietnam in Hanoi, with an area of about 120 square meters.

Including AOKANG, Kanglong, red bird, RIIID and other brands in the store display and retail, involving footwear, leather goods and other accessories, the price is even higher than the domestic retail price, since the trial operation in December 24, 2013, the turnover increased steadily in a week.

according to

Wang Zhentao, chairman of the board of directors, said that AOKANG will continue to invest more in its brand and R & D. "At present, AOKANG's market in China has gradually become mature and stable. Through cooperation with overseas distributors, AOKANG will expand its pace of development in Southeast Asia and Europe."

The outside world is wonderful, and the outside world is also very helpless.

Reporters wish that all the domestic brands going to sea can overcome all difficulties and create a new world, so that foreigners can come to China to sweep goods.

Believe it or not, reporters believe that there will be that day!