Outdoor Sports Apparel Industry Will Increase By 11% In Spring And Summer.

However, as the three quarterly reports of the apparel industry listed companies came out in 2014, the market differentiation became more obvious.

According to the statistics of various brokerage research reports, the boom of baby and outdoor clothing is relatively high, and the casual wear industry is affected by foreign capital and the brand of electric business.

After two years of misery, outdoor and sporting costumes showed signs of recovery.

According to the 361 quarter 2014 third quarter business summary, it continued the first half growth trend, spring and summer in 2015.

The total amount of orders received increased by 11% compared with last spring and summer, while same store sales increased 4.7% in the third quarter of this year.

In the third quarter of 2014, operating income was 385 million yuan, up 21% over the same period last year, and operating profit was 63 million yuan, up 36.8% from the same period last year.

Business income in the first three quarters was 1 billion 8 million yuan, up 21% over the same period last year, and operating profit was 196 million yuan, up 25.6% from the same period last year.

"Although the amount of stock in many sports apparel companies is higher from the financial data, the inventory problem has been greatly improved over the past two years.

This inventory is already not in the past stock, not all the goods sold by the distributor, but also the spot ready for quick replenishment. "

Ma Gang, independent critic of footwear industry, said.

In addition, the good policy has encouraged the industry.

In October 20th, the State Council issued several opinions on accelerating the development of sports industry to promote sports consumption, and clearly promoted sports consumption from the aspects of finance, taxation, land, employment and market environment.

This has led many brokerages to believe that in the next ten years, they will become gold in sports industry for ten years.

And the "encouragement of enterprise donation" proposed in the opinion

To support the development of sports in poverty-stricken and rural areas, and to make donations to sports enterprises in accordance with the requirements of tax laws and regulations, and deduct the amount of taxable income according to the relevant regulations.

More by the industry laugh that this is indirectly help sports apparel enterprises to clean up inventory.

"At present, the recovery of sports apparel industry is still not optimistic, not all enterprises can finally get out of the trough."

Ma Gang said that from the current market share, the sports apparel industry market concentration has been very high, there is no big increase in the next two years.

"In the market bad situation, has returned to the growth track of enterprises in the future still have a look.

Some companies that still have no signs of recovery are in a more dangerous position.