Nike's Three Major Designers, Collective Job Hopping, ADI

On the 9 day, Nike accused its top three designers of stealing business secrets and secretly appropriating them to Nike rival Adidas. ADI will set up a new design center in Broolyn in September 2015, when the three designers will take over the responsibility of urban footwear design.

Nike filed a lawsuit in Oregon court at its headquarters, claiming at least $10 million in damages to three people. Nike said the company's former designer Mark Marc (Dolce Mark), Mark Mark (Mark Miner), and senior design director Denis Dekovic contacted the Adidas company during the company's violation, which violated the non competition law agreement they signed.

Nike said that the three designers began to design strategies in April 2013, and took actions to close to Adidas in an attempt to establish a design laboratory for better design. Footwear products At the same time, it will also bring Adidas Nike's plan for operation, sportswear and football footwear products in the coming years. Adidas accepted the idea of three people and offered them attractive treatment. The center of the plan is called Broolyn creative design center, which began operation in 2015.

　　 ADI The representative told the prosecution that the company did not care about the past, only willing to absorb talent. and Nike The spokesman declined to comment further on the case, but said the company would be serious about protecting intellectual property rights. At the same time, it is emphasized that ADI company should have known the non competition law agreement, so it should promise the case claim. The non competition law prohibits Nike designers from working with Nike after they leave the company one year after they work.

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Reporters noted that, compared with 10 years ago, when domestic retailers rushed to develop their own brands, the retail enterprises' planning path for their own brands has quietly changed: the private brand that used to occupy the market at a low price and volume has now played a combination of quality, packaging and marketing. It has improved the recognition and reputation of both the market share and the consumer acceptance, and has become an important part of the transformation of retail enterprises.

Smart consumers attach great importance to cost-effective products. This is also the reason why business owners have been increasing their own brand holding rates over the years. Gong Dingyu, chief operating officer of Yue you pregnant baby, told reporters that commerce can be divided into offline shopping centers and online shopping platforms. However, the authenticity of products sold on the Internet platform is hard to distinguish, and some big brands have encountered "Li Gui" on the Internet. The brand platform based on Shang Chao provides consumers with high quality and more secure private brand products, or the transformation of Shang Chao in physical department stores.

City brand authorized enterprise association private brand Specialized Committee research shows that in all the 107 retail enterprises surveyed, the proportion of enterprises that have developed their own brands accounted for 54%, of which private enterprises accounted for the highest proportion. First, second tier cities and large scale retail enterprises start their own brand business late. In the process of developing their own brands, they pay more attention to improving gross profit margin; three or four line cities and relatively small businesses start earlier on their own brand businesses, and pay more attention to the difference of commodities.

"In Europe, the current situation is that retail companies with private brand holding rates below 30% are hard to maintain. Germany's largest supermarket chain, Al Di, has its own brand ratio up to 90%. The proportion of self owned brands of COSCO, a famous supermarket chain in the United States, has reached 40%. Wang Zhuangyi, chairman of Qing Kelong Chain Commerce and Trade Co., Ltd., told reporters that the main reason for its own brand started in Europe and America is that after the financial crisis, the competition in the retail industry is fierce. In order to reduce costs, enterprises choose to take their own brand line. "The development of private brand makes the business super unique. It can make people without me. In addition, the gross profit margin of private brand products after the intermediate links is saved, and the selling price is 15 to 20 percentage points lower than that of the previous year.