Wangfujing Will Join The Credit Consumption Function In The Future

Tencent's hand in hand led Wangfujing department store to make breakthroughs in the field of payment.

Yesterday, Wangfujing department store announced that the two sides will take the most important step after cooperation: the Internet Financial membership card "Wangfu UKA" will be launched early next year.

Analysis from the North Business Research Institute shows that a membership card, which is endowed with internet thinking and financial concepts, brings more imagination to the Wangfujing department store in the financial field.

This has also become a new way out of the predicament of traditional retail.

The membership function of traditional department stores only stays at the marketing level.

Wangfujing department store will give "Wang Fu UKA" more financial meaning. This membership card can not only record consumers' consumption and consumption habits in all the stores of Wangfujing department store, but also have functions such as tokens, payment, financial management and so on.

Wangfujing department store group CIO Liu Changxin said that after the deep cooperation between Wangfujing department store and Tencent in the field of mobile payment, the two sides will continue to promote the construction of the whole channel through the integration and linkage business mode.

"Wang Fu UKA" is an important part of life cycle management of Wangfujing department stores, which enables the whole chain to get through, and cards, storage value, consumption and convenient payment can be completed at the mobile terminal.

This year, Wangfujing department store's whole channel reform has entered the practice stage from exploration.

According to Du Tao, director of marketing of Wangfujing department store, "UKA" will integrate the original members and payment functions.

This membership card will also have the functions of financial management, orientated analysis and marketing in the future. It will form a marketing activity from card free to social sharing. It is a brand new trial for Wangfujing to expand mobile members, deepen membership interests and services, and strengthen personal storage and consumption.

Before the end of this month,

City department store and Shuang an shopping center will be the first two pilot stores.

It will be extended to all stores in Wangfujing department store early next January.

The Beijing Commercial Daily reporter learned that at present, the number of active members in the "Royal Palace UKA" is 200 thousand. At the beginning of next year, Wangfujing department stores will increase the number of fans to 500 thousand.

Du Tao said that the Wangfujing department store has a large membership, but the number of active membership cards on the Internet is relatively limited.

In order to stimulate and cultivate

The Wangfujing department store will also interact with members on the basis of WeChat's socialization function, and the funds in the membership card can be pferred.

Du Tao revealed that "UKA" will also be deeply integrated with Internet Finance in the future, and will join the function of credit consumption.

The impact of relevant policies has led to an end to the sales of commercial prepaid cards, which are important components of corporate profits in the past.

If the membership cards with internet financial nature attract individual consumers to store money in the form of storage value, profit increase, rebate and other forms, they will become a new growth point of the department store's performance.

More Than This,

We can also take this opportunity to gradually infiltrate this financial thinking into cooperation with suppliers.

Prior to that, Jingdong launched a "Jingdong White Bill" for consumers, and launched a 3 minute debt financing product, "Jing Bao Bei", to launch a comprehensive effort in the financial sector.

Ali small micro credit services will finance the operation of platform thinking.

However, the Internet Financial membership card is still in the exploratory stage. Although it has gradually expanded into the financial field, enterprises are very cautious about every decision involving capital operation.

In March this year, Yintai business and Alibaba cooperation launched a stored value membership card on Alipay platform.

According to Yintai business relevant person in charge, from the line up to now, Yintai Bao already has 8 million users.

Yintai Bao also had the idea of saving value and increasing profits at the beginning, but at the moment it only realized the function of storing value.