Shunde Local Tyrants Buy Their Own Shops To Build The Top Shopping Centers, And Develop The Local Culture Brand Differentiation.

Recently, a real estate company in Shunde bought a large housing company's building, so that the "local tyrant" style once again brought the local commercial real estate into the sight of people.

Reporters learned that in recent years, even some local housing enterprises also accused of commercial real estate projects.

According to statistics, the commercial real estate built or completed in Shunde now has an area of about 2000000 square meters.

However, unlike developers who are interested in building commercial real estate, the lack of popularity is bruising.

Recently, a company in Shunde has bought a house of well-known domestic enterprises in Shunde, which has made great waves in the industry.

And not to mention how the purchase price, the future use of the building has also caused a lot of speculation in the industry.

Although reluctant to say more, a person surnamed Zhang from the real estate company revealed that the building would be the best shopping mall in Shunde.

In fact, in the housing turnover continues to slow down today, many housing enterprises in Shunde began to shift their focus to commercial real estate.

Not long ago, the director of the planning department of a well-known housing company in Shunde said that the company center will gradually pform from residential to commercial complex in the future.

In fact, as early as 2004, the district government promulgated the "Shunde modern commerce circulation industry development plan outline", proposed to build Daliang, Ronggui, Lecong Longjiang three commercial centers, each commercial center has 1 to 3 large and medium-sized shopping centers.

According to industry sources, according to incomplete statistics, there are about 11 commercial real estate projects in Shunde. There are about 15 projects currently under construction or planning and construction in Shunde. The commercial real estate area built or completed has reached about 2000000 square meters. The commercial real estate development is showing the "Daliang business circle leading the way, Ronggui and Lecong business circle shaping" situation.

However, the lack of popularity is a cold water for the development of commercial real estate.

The popularity of the commercial complex has become an indisputable fact.

Because of the shopping habit, Shunde people prefer the surrounding business circle to the local business circle.

Reporters interviewed found that there were not many people visiting the commercial center in the new city.

The operation mode of "front shop and post factory" brought by the developed manufacturing industry in Shunde is deeply rooted in the hearts of the people. The office is located in or near the delivery room. After visiting the workshop, business can be discussed.

This has led many local businesses to rent or buy some old factories or residential buildings near factories.

Although the surrounding environment is not good, but the enterprise through self pformation, office environment is not bad.

A boss of the company in Ronggui said that although the old factory buildings or houses seemed to be lower than the office buildings, the rental prices were much cheaper than the office buildings in the central area, and now they are not interested in office buildings for the time being.

Wu Guangchen, Secretary General of the Shunde Human Resources Association, looks at the location advantages of both Shunde and Guangdong. It accelerates the integration of Shunde and the Pearl River Delta, but it also has a negative impact on the development of the business.

"The centripetal force of Guangzhou and Shenzhen for enterprises and consumers is incomparable to that of Shunde."

Wu Guangchen said that the highly developed economy and mature commercial supporting system will attract the popularity of Shunde in an invisible way, and the local consumption potential will bear the brunt. Talent resources and product resources are even more difficult.

Although he is not very optimistic about the development of Shunde's business, Wu Guangchen still suggests that he should put more local cultural elements into his future development.

"Culture is the soul of a place, the core strength of a place."

Liao Deyuan, another industry insider, said that upgrading Shunde's commercial real estate is also a matter of no concern.

Upgrading is to solve the problem of abortion.

"There are good scenic spots in Shunde, plus some large-scale sightseeing projects and the establishment of theme parks, which play a positive role in stimulating the flow of people."

Liao Deyuan said that in this situation, commercial real estate should break through and integrate tourist attractions in Shunde, with tourism and culture as the core, and gather popularity around and even outside the province.

After the establishment of word of mouth and enrichment of "core", we should pursue differentiated development.

"The former two are popular, and at the same time," how to stay "is also a matter to consider.

The new city marketing director Lin said that it is a good way to boost the popularity of people through tourism real estate resources. It is also important to increase the interactive experience in commercial real estate.

The more people who experience, the longer they experience, the more conducive to business promotion.

In addition, the industry, Ms. Chen said, according to the needs of consumers, the introduction of international brands is also good. Starting from investment, the introduction of international brands will be in line with Guang Shen brand.