Ya Yi Textile: Zero Distance From Overseas Market

In the past few days, in the factory of Ya Yi Textile Co., Ltd., located in Xu Cun town, Haining City, Zhejiang, a large truck came in and bustled. "The home textile and fabric production is booming, and the products are mainly exported to the Middle East. The largest container light truck has more than 10 cars." Zhang Yongming, chairman of the company introduced.

This year 1~10 month, Ya Yi textile sales output value of 230 million yuan, an increase of 30% over the same period. In the situation of rising production costs and increasingly fierce market competition in the home textile industry, the company is committed to strengthening the main business, continuing to increase investment in design, and Vigorously Innovating marketing mode.

In June last year, Ya Yi textile invested 70 million yuan, and built a new factory in the village of Xu Village Alliance. It registered and set up Zhejiang Star Textile Co., Ltd., which was put into operation in June this year. In just 5 months, the new plant brought about 60000000 yuan of sales to the company. The new plant mainly deals with grey fabric weaving, product development and post-processing, becoming the new development platform and profit growth point of Ya Yi textile.

　　 Ya Yi textile It was founded in 1999. In recent years, the company pays close attention to both design and sales, and adopts the strategy of "please come in and go out". In order to enhance the creativity of enterprises, Wang Benxian, Professor of Jiangxi Clothing Institute, was invited to design products. At the same time, the company sends annual sales staff to visit foreign customers, fully listen to customer opinions, ensure new products and customers and the market zero distance docking. In view of the strong weather characteristics in the Middle East, the company pays special attention to improving the sunscreen performance of clothing textiles.

　　 new product After development, we need to enter the overseas market quickly. Generally speaking, foreign trade orders are mainly obtained by participating in exhibitions and through foreign trade companies. Ya Yi textile is adopted. Overseas businessmen The way of cooperation is to invite foreign customers to be salesmen in the Middle East, and ask local salesmen to promote Ya Yi products. In this way, it is convenient for new products to find overseas buyers quickly and establish business relationship with customers. "A Saudi salesman sells our products locally, averaging 8 million yuan a year in sales." Zhang Yongming said.

After years of cultivation, Ya Yi textile has owned many brands such as Ou Sili and other brands. This year, the company also focuses on building the "brand art" of the domestic brand. Wang Benxian redesigned the brand and highlighted the American style of "elegant art". At the same time, the company carries on the unified design to the "Ya Yi" domestic franchised store and the exclusive store, enhances the user experience, stimulates the consumer to purchase the desire. In addition, the company also increased the training of new designers, and strive to enhance the overall design capabilities of enterprises. The direct effect of this series of innovative actions is that the sales of "Ya Yi" brand products are rising steadily in the domestic market.

It is reported that the next step of Ya Yi textile will be invested 10 million yuan for the development and production of cut velvet cloth, rich varieties of soft cloth fabrics and export varieties of enterprises, and enhance the core competitiveness of enterprises. "Only by constantly increasing investment and strengthening innovation can enterprises always remain invincible." Zhang Yongming said. It is estimated that this year's sales will reach 280 million yuan.