How To Deal With Low Price In The Post "Black Five" Era?

Foreign businesses have opened their arms to the Chinese market. With the help of the "black five" fast lane, how to exert overseas market has become the way of pformation for many Chinese electric business enterprises.

How to deal with cheap products

In the United States, "black five" has become a shopping culture, and sales promotion efforts during this period are unprecedented.

According to the usual practice, American businessmen will open the door at zero hour on this day and welcome customers with ultra-low discount.

In view of the high passenger traffic this year, many businesses have launched the "black five" war ahead of Thanksgiving.

In order to ensure that the merchandise is available, many customers queue up outside the mall several weeks in advance to wait until the mall opens.

Many people share the charm of "black five" through the sharing of a circle of friends: a foreign friend has been swept away shortly after the opening of the door after a foreign friend scramble for a TV to perform "the speed of life and death".

More exciting than watching the fire, this year's "black five" war was first burned to China.

In November 28th, Ms. Zhang finally bought a lady's handbag that she saw a month ago. "Michael Kors sells for 238 dollars before Messi department store. The price of" black five "is 178 yuan, about 1100 yuan, plus 66 yuan for international freight and 131 yuan for customs duty, the total price is equivalent to 60 percent off of the domestic counter price.

Overseas goods make Chinese consumers really feel the benefits.

The Beijing business daily visited a secret store in Vitoria, which is located on the ground floor of Yintai Center. One of the women's underwear priced at 2200 yuan is priced at only 58 yuan in the US Department Store (about 360 yuan).

AdobeSystemsInc tracking statistics of 4500 e-commerce sites show that sales of Thanksgiving Day and "black five" on the two line this year are 25% higher than that of last year.

Online sales on Thanksgiving Day were $1 billion 330 million, and black five online sales amounted to $2 billion 400 million.

The scale of China's Amoy market has increased rapidly from 12 billion yuan in 2010 to 70 billion yuan in 2013, and in 2014 it is expected to exceed 100 billion yuan.

In the face of this year's unexpectedly red "black five", many domestic electricity suppliers have begun to aim at the shopping season business opportunities and force the market.

It can be predicted that next year's "double 11" will be a great difference, because it will be followed by "black five".

In November 20th, Alipay launched the "overseas direct purchase", simplifying the operation of Hai Tao into Alipay account login, filling address and payment, and then launched the 60 million yuan sea cash cash package, Amazon online Chinese version "Amazon sea outsourcing", honey Tao launched "overseas shopping Carnival", all commodities "black five" on the day of the global package...

Numerous business people are racking their brains, consumers will not become "chopped hands party" is difficult.

Footwear, cosmetology, skin care and other products have become the great love of Chinese sea people.

It is understood that, on the day of "black five", the sea purchase platform, the world of Amoy, broke 3 million yuan in the single day sales, and the total volume of the total purchase volume of honey Tao exceeded 24 million 800 thousand yuan; the "Golden hoop" that had just been online for less than a month was nearly 1000 orders in November 28th.

In addition, the volume of trading of the newly rising ocean terminal "black five" before and after five days has exceeded 100 million yuan.

In addition to the involvement of cross-border electricity providers, some domestic businesses on the line have also heard the news and played the idea of "black five".

Wangfujing stores in the old store launched Limited sales activities in the "black five" shopping season.

Baidu also came to join in the fun. During the "black five" period, the online browser of Baidu browser was launched to promote the two functions of "speeding up overseas websites" and "web page plation".

This year's "black five" has become the tipping point of the Hai Tao mode.

The North Business Research Institute believes that with the increase of the consumption ability of the Chinese people,

The pformation and the increasing symmetry of consumption information, coupled with the establishment of the Shanghai free trade area in August 22nd last year, has brought an unprecedented dividend era to cross-border online shopping. When the new consumption habits of the Chinese people are trained, they will inevitably become a new round of competition for the big business tycoons.

Change your life by changing your life

However, in

At the same time, it is the negative impact of the pfer of consumption to China on China's domestic trade.

At Zeng Bo Bo, CEO, the Jingdong, which is represented by the Jingdong, is based on the optimization of China's retail system, but the maturity of the US retail system is much higher than that of the domestic market.

"The US retail market is highly mobile and the competition is more intense, so new products will start to discount in the first quarter. But due to the lack of competition, the product discount cycle is relatively slow.

Hai Tao is to let goods flow from a high circulation industry chain into a low circulation market quickly, so there will be great advantages in price.

Liu Qiangdong, founder and CEO of Jingdong group, has publicly stated that "Jingdong wants to solve the problem of cost and efficiency of Chinese business". Therefore, pformation and optimization of supply chain is the best job for Jingdong.

And once the retail base environment has changed, Jingdong and other electricity providers are facing the embarrassment of "changing their lives".

However, with the listing of Jingdong, Liu Qiangdong put forward the "internationalization strategy". Jingdong is also exploring its overseas business segments, including imports and exports.

A Jingdong insider admitted that "their revolution is much stronger than being killed by others".

Zeng Bi Bo said that despite the current cross-border electricity sector and the internal trade sector friction, but most of the business giants still choose to actively embrace changes.