Professional Exhibition Of Baby Products For Children Is Settled In Shenzhen

According to the research data of the China pregnant and infant research center in 2010, China has become the second largest consumer of infant products after the United States. The number of children in China is 0-12 and 200 million. The infant economy is growing at an annual rate of over 30%, and the market is expected to reach 2 trillion yuan by 2015. As one of the first tier cities in Shenzhen, the total number of newborns born in the past 5 years has reached 720 thousand, indicating the arrival of the fourth wave of baby boomers in China.

Such a large number of newborn and vigorous market demand have stimulated more enterprises. positive Invest in it. Therefore, the 2011 Southern China international pregnancy baby products exhibition, held in hall 1 of Shenzhen Convention and Exhibition Centre from September 23rd to 25, is the first exhibition, but the scale of the exhibition has reached 30 thousand square meters. It has become one of the few opening exhibitions in recent years.

The reporter learned from the organizer Li Zhan Bo Exhibition (Shenzhen) Limited that the first Southern China International Children's and children's products exhibition was jointly supported by the China infant commodity Specialized Committee and Shenzhen Baby Products Association. The exhibition covers 10000 kinds of products, including food, nurseries, toiletries, toys, clothing, lathes, early education and mother and child services, and pioneered the professional exhibition in Southern China.

More than 10 years ago, baby products were only old faces such as bottles, pacifiers, prickly heat powder and so on. But nowadays, there are many kinds of baby products, such as baby shower gel, lotion, talcum powder, milk powder, pacifier, bottle, diaper, diaper, face towel, pillow, bedding, bathtub, cart, cradle, toy and so on. Take children's clothing as an example. 15 years ago, only a few brands were competing, and suddenly increased to more than 200 in 5 years.

Faced with the market situation of production and consumption, Jiang Chengwen, chairman of reed exhibition, reminds the industry that compete With the increasing number of competitors and the increasing market starting point, consumers also put forward higher requirements for the brand, design, quality and service of enterprises. The single advantage of many enterprises in the past will gradually be lost. How to find golden opportunities in the red sea of pregnant women will be a key issue for the industry.

Jiang Chengwen believes that the brand of children's clothing is expanding from extensive operation to scale. Refinement Business transformation: from product competition, price competition, marketing means competition to product R & D competition, brand culture competition and brand service competition. If enterprises want to establish a market advantage, they must join forces with associations and exhibitions to increase innovation and strengthen channel construction.

Wang Weimin, vice president of Shenzhen baby products chamber of Commerce, told reporters: "at present, the industry of Chinese maternity babies is dumbbell, and manufacturers and distributors are fighting for themselves, and the middle channel is not smooth enough to develop together." In order to achieve breakthroughs, this exhibition has launched the initiative of the National Alliance of pregnant and infant channels, while organizing the procurement platform. It has organized the once scattered distributors at various levels to form a smooth circulation channel for the nationwide pregnant women's infant industry, so that the market demand and production research and development are more closely linked.

According to the introduction, the alliance is an independent and voluntary open organization. It opens doors to all sectors of the public free of charge. Members can effectively carry out business cooperation, resource sharing, information communication, and experience exchange. The small and medium sized enterprises, which are the absolute majority of the industry, have the technology and innovation, but may lack the platform of exhibition and lack of channel docking.