Suning'S "Double Eleven" Stores Have Accounted For 28% Of The Total.

Suning is one of the representative of the new business. In November 7th, the O2O shopping festival began in Suning, which was interpreted as the "double eleven" of the early card position and Ali.

The industry pointed out that in the logistics of concern, Suning has been upgraded, and the store itself has eased its distribution pressure to a certain extent.

Analysts said that at present, the emerging electricity supplier challenges the traditional electricity supplier era. With the development of the industry and its own development, many new technologies such as Suning and Gome will no longer be the bottleneck restricting the development of traditional enterprises.

Suning, an Internet retailer, is a representative of emerging business.

In the last month's "Hongyi investment 2014 global annual conference", for the concept of Internet retailing, Zhang Jindong first expounded the difference between traditional electricity supplier and the traditional electricity supplier. He said that the Internet of retail industry can not be simply understood as an electric business website, but a 3 stage from traditional electricity supplier, O2O retail to full value chain Internet, including the Internet of the front desk and backstage.

The industry believes that in the B2C business, including Tmall and Jingdong, several traditional electricity supplier competition pattern has been basically set, but in Suning and other emerging electricity providers strong accession, the industry has increased a lot of uncertainty.

In the "double eleven" war, Suning did not directly declare war.

However, since November 7th, Suning's O2O Shopping Festival has begun.

"For Suning, this year's O2O Shopping Festival is not only a big promotion, but it is also a test of the full landing of its O2O mode."

Many industry insiders said that Suning's O2O Shopping Festival was the first to start in November 7th, and the purpose is obvious to block Ali's "double eleven".

Reporters learned that, as at 18 on November 11th, suning.com's total number of pactions increased by 487% year-on-year, and mobile terminal sales accounted for 38.9%.

In addition, sunning Yuntai's total sales volume increased by 735% over the same period last year.

Suning's low-key cross-border electricity supplier business has also become an important force for "double eleven".

According to Suning relevant person in charge, as of November 11th at 18 hours, Suning overseas hall goods sold 21358 copies.

Every year, "double eleven" is the most common way to get tucking out, and the rapid increase of parcel volume makes the major couriers face the situation of burglary.

Internet analyst Wang Liyang said that the pattern of Tmall and Jingdong's dual hegemony has been set, and the reaction of earnings and capital market will not be another price war.

In addition to price, the importance of logistics has become the focus of competition between the "eleven" enterprises.

Prior to that, Suning's logistics has always been questioned by the outside world. There is a view that logistics is the only short board of Suning.

"Double eleven" war ended, suning.com also welcomed the peak volume of orders.

Reporters learned from Suning that on Sunday November 11th, Suning not only created the fastest rate of 22 minute door-to-door delivery, but also delivered 93% orders on that day.

During the "double eleven" period, Suning extended its services in key cities, such as rapid, half day, one day, three delivery, etc.

Up to 12 hours in November 11th, Suning's order delivery rate reached 98.3% at 0 o'clock to 6 o'clock that day. As of 18, Suning's delivery rate reached 0 at the time of 0 to 12 on the same day.

It is worth mentioning that Suning announced the first time that the store itself accounted for the ratio. In November 11th, the store accounted for 28%.

Analysts pointed out that the sunning national 1600 stores open to mention, while consumers benefit from the cost, Suning also largely alleviated the pressure of its logistics delivery and solved the "last mile" distribution problem.

Lu Zhenwang, an electricity supplier observer, told reporters that the biggest change this year is the upgrading of logistics.

"Suning's greatest strength lies in having a physical store and making it easy to mention it."

He said that this is Suning's advantages and the main direction of development in the future.

"This measure can speed up the distribution of goods and services, and the effect may be more obvious in some three or four line cities."

An industry insider said that Suning's future positioning is purely electronic business, on the other hand, it is the O2O electricity supplier, that is, the part that combines with the line.

"What Suning wants to do is to send goods directly from the logistics center to customers, and on the other hand, it is better to combine the two aspects through the store itself."

Lu Zhenwang said that Suning is currently focusing on the concept of O2O, not only in the category of home appliances, but also in the O2O of its department stores.

"At present, the emerging electricity supplier is fighting against the traditional electricity supplier era."

At the previous retail Summit Forum, Huang Mingduan, chief executive officer of the China Development Group and flying bull network, said.

Huang Mingduan said that the so-called emerging electricity providers, that is, the application of modern electronic technology, into the electronics field of physical retail enterprises, the traditional electricity supplier is pure electric business.

Insiders say frankly that if the electricity supplier industry wants to achieve sound development, it must break a unique market structure.

Sunning, Gome and other emerging business representatives as the representative of the strong rise, not only greatly diverted the "double eleven" concentrated in the previous year, the order pressure, but also to provide buyers with a rational consumption choice.

This year's "double eleven" has naturally become the "battleground" between emerging business providers and traditional e-commerce providers.

Wang Liyang believes that in the early days of traditional retail pformation, there was a lack of Internet gene and weak IT platform capability. But since the development of the electricity supplier industry, technical problems are no longer the bottleneck restricting the development of traditional enterprises.

Lu Zhenwang said that the traditional electricity providers and emerging e-commerce providers have their own core competitiveness. Suning and Gome can combine with the offline. The advantages of pure electronic commerce such as Jingdong and shop No. 1 are more in their platform business. "It is hard to say which one is better, which is the future direction of development."