Shandong Linyi Shopping Center Is Divided Into Three Groups To Deal With Electricity Supplier "Double Eleven" Carnival.

　　 Innovative school: no Festival, low discount, small profits but quick turnover.

Market Discount promotion It seems that the traditional festival is always inseparable. Although the upcoming "double 11" belongs to the festival of the electricity supplier, the traditional shopping arcade can not sit still, or it can also play a festival with "double 11" words, or create a holiday, so as to give the merchandise discount sales promotion and wear the "hat" to reduce the diversion of online consumer groups.

"Double 11", which is almost sixth years old, has been relatively mature, which has caused great distress to the physical market. For the popular online shopping, Zhang Baolan, manager of Yimeng building clothing department, admitted that this reduced the number of people entering the shop to some extent. Online retailers The types and styles of products offered by the platform are beyond the traditional shopping malls, and the traditional shopping malls are also slightly inferior in the key commodity price performance ratio. If people choose the right products online, they will naturally reduce the desire to enter and consume.

What can we do? Since we can not resist the diversion of public consumption, we can attract more people to enter the store through a larger discount. Discount can not be cursor on the shelf, which requires a head and a holiday to let more people understand the details.

Take Yimeng building as an example, from 8 days to 18 days, 11 days' time, the shopping mall specifically launches "clothing festival" and "quilt Festival". The goods can be reduced by 11 yuan at 110 yuan, but the same commodity can only enjoy one discount. At the same time, nearly 80% of the clothing products in the shopping mall are also included in the discount sales promotion. Some of the two commodities can be superimposed.

"The traditional discount sale is too dull, and the citizens are even used to it. With a holiday, the promotion of a larger discount may attract many customers." Zhang Baolan said that for this year's "double 11" sales promotion, the discount offered by the shopping mall will be greater. In the past, 80 percent off and 70 percent off will be more than any year.

　　 Service: good service and quality. " Fitting Room "

Two or three years ago, when online shopping became popular, the related news of the shop was reduced to the "dressing room", especially the high-end clothing products. Because of the inexperience of online shopping, some consumers secretly recorded the model of the clothes on trial, and then searched the corresponding products on the Internet. However, the practice of copying the tag can be carried out openly and honestly. The Ginza mall even provides free paper and pen service to the customers who copy the tag, and is willing to "try out the clothes room".

This is where the courage and courage come from. 4, reporters at Ginza mall square store learned that this is mainly from the shopping mall in the service and product quality made an article, let customers experience shopping comfortable shopping.

"Just a few days after the launch of the pen and paper service for customers, we have sent the relevant notices to all stores." Qu Huaijing, manager of the department store operations of Ginza mall, said that if the people in the store were planning to shop online, how to sell the shopping guide would be rejected by a "I look at other clothes" again. If customers follow the wishes of the customers, they will be able to change their customers' wishes in the process of experiencing good service and pleasant communication.

"Online products may be really cheap, but the quality of goods is very difficult to compare with physical stores." Qu Huaijing believes that for high-end products, most customers are more concerned about the quality assurance. However, reporters learned that online and offline clothing may be difficult to find a completely consistent model, which can be attributed to the clothing brand protection measures for the two sales channels. That is to say, even if the customer completely copies the clothing tag information, they may not find the same commodity in the regular online shop.

　　 Transition group: mobile phone sweep code online payment, drainage offline consumption

The most common practice of traditional shopping malls in connection with e-commerce is WeChat sweep code function. By adding attention, it increases the stickiness of products and customers, but there are few traditional shopping centers that really get involved in O2O mode.

However, Ginza mall has successfully held Taobao mobile phone, relying on a relatively successful online trading platform, formally involved in the O2O mode, through mobile phone sweep code online payment, you can get higher than the payment amount of vouchers, vouchers can be directly used in clothing products. This model is first applied to the upcoming "double 11" online shopping carnival.

On the 4 day, the reporter saw at Ginza mall Plaza that posters of "double 11" Tmall in Ginza can be seen everywhere. At present, there are two kinds of discount mode. One is from November 1st to November 11th, 500 yuan can be purchased for 550 yuan voucher, the other is 50 yuan for 100 yuan, but time is limited to "double 11" day. Reporters use the Taobao mobile scan code, immediately pop-up the purchase page, as long as the input payment password can complete the purchase. The two coupons have certain restrictions on the quantity and use of the purchase.

How to use the voucher? Qu Huaijing, manager of the department store operation Department of Ginza mall Plaza, said that after the success of the code payment, the mobile phone can get the ticket to the member center, but the use time of the coupons and vouchers was from November 12th to 20th, and deliberately avoided the "double 11" shopping peak. At the same time, the mall also launched a traditional discount promotion method, and the two preferential ways can be superimposed.

The industry believes that the traditional shopping mall through the joint with Taobao mobile, launched online payment preferences, offline consumption O2O mode, in our city's traditional shopping malls are relatively fresh, can be seen in the context of electricity supplier development, traditional shopping malls positive transformation performance. The biggest advantage of this model is that it can make up for users' difficult shopping experience and benefit to some extent.