Qingdao Department Stores To Enhance Consumer Experience Killer Killer Frequency Of The "Double Eleven"

Physical shopping mall ahead of "interception" double eleven

In addition to not losing the big discount activities of the electricity supplier, many shopping malls have gathered the popularity before the arrival of the "double eleven" and have shown the "killer" of the "heavyweight". Many consumers told reporters that the activity of shopping malls has become more and more popular recently. Some commodities can be balanced with the price of the Internet after the intensity of activities, and even there will be surprises at low prices. The reporter consulted each businessman and got the affirmative reply from most businesses. The intensity of this year's activity is "the greatest strength in recent years".

At the peak of Wanda Plaza's 100 shops celebrations, Liqun commercial building also launched 20th anniversary raffle and discount activities, ranging from 65% off to 10 percent off, and full discount. At the same time, online promotions in Liqun mall continue to follow. A single product is free for time, 0 yuan for household appliances and second half price for people's livelihood products. Consumers' necessities are paid attention to, and the "double eleven" market is grabbed ahead of time. And a shopping mall in Zhongshan Road even released "tough words" than "double eleven" before "double eleven". "The sales promotion of our shopping festival in November 8th is definitely the biggest. Most of the products are exclusive purchases of Qingdao, plus a variety of promotional expenses, many famous outdoor sports brand discount can reach 1-2 fold, the mainstream. Women's Shoes A single shoe can reach a minimum of 100 yuan. A pair of BELLE International's BATA knee boots can be bought at 399 yuan, which is even more shocking than the "double eleven" price. The relevant person in charge of the shopping mall said.

　　 New products A sample online and offline

Reporters interviewed found that with the impact of online shopping on the physical store is growing, traditional department stores are also actively coping, especially in the display of goods, it can reveal the brand's "good intentions". Recently, the reporter came to the ONLY brand exhibition hall of a shopping mall. A brand salesperson told reporters that today, ONLY will display and replace the merchandise on sale once a week. Each display style is different. "From fur to knit, from thick to thin, from color to stripe, we will replace it, mainly in order to display fashion guidance for consumers according to the latest product display, and also bring continuous freshness to customers." Reporters found that in fact, not only the brand will be so, many brands also have high requirements for clothing. "The pursuit of maximization of commodity value is the fundamental purpose of every manufacturer. No brand is willing to take a low profile to spread the goods." In the interview, reporters learned that for large brands, online shops play a more important role in displaying products, and the price of goods is basically the same as that of physical stores. A brand salesperson told reporters. Her statement has also been recognized by many brand counters. In the interview, reporters learned that brands like ON, LY, VEROMODA, SelectED and JACK JONES also have corresponding flagship stores on the Internet, but all new products are exactly the same as those in offline stores. Even discount activities are all the same. Compared with online shop display, clothing display in shopping malls can be more perceived by consumers, so it will be more particular.

　　 Consumer Taobao is more realistic

Reporters interviewed learned that, in view of the current discount strength of physical stores and quality assurance of goods, many consumers still prefer physical stores. "Although the products on Taobao are cheaper, they can only see pictures, and the quality of the goods they receive is difficult to guarantee. I still value the discount of the physical stores." Ms. Wang said.

Insiders told reporters that nowadays many consumers have gradually returned from online shopping to rational physical shopping. After all, the real shopping experience of shopping malls, the convenience of on-site pick-up, the convenience of goods spanfer and other advantages are not available to the electricity supplier. "If the store can discount the discount rate to a higher level, I would like to go shopping more. Besides the price, the shopping mall has a sense of experience." Customers Miss Zhang said that she had been obsessed with online shopping, and had to wear it home for one or two times. If there are quality problems, it will be more convenient to replace them than to store them. During the visit, many online shopping fans also said that as long as the physical store could lower its stance and increase its sales promotion efforts, it would certainly be willing to shop online, and it could also avoid losing goods because of express delivery.