Will Internet Thinking Bring Any Opportunities To Outdoor Clothing Brands?

Here world Clothing and shoes Xiaobian of the network to introduce the "Internet thinking" rotten street, how to make use of outdoor clothing brand.

The word "Internet thinking" has been so hot that it will soon be rotten to the street. It is often seen that there are five words mentioned in the article. But what is Internet thinking? Xiaobian's personal view is that Internet thinking is the combination of media thinking and product thinking, and it is only external marketing and internal production that falls on business operations. Any business organization must have both ends. In theory, it is not enough to do well at one end.

Media thinking is basically the understanding of processing hot spots, forming a high level of agenda setting, and causing concern at the public level. This hand, KingCamp to achieve the ultimate, Baidu KingCamp news, where to go to the father? Two sessions heated discussion, news broadcast a little bit concerned about the incident, and his family will be able to link the relationship, say plainly, it is very hype themselves - this may not really be planned out, perhaps accidentally become a marketing topic.

The camels are always watching the media thinking. "A three-dimensional camel is exploring," he said. Marketing The road is summed up as "online promotion + online games + offline activities + cross-border celebrities + event marketing". As the clothing brand of traditional industry, the camel's performance in the field of electric business is commendable. It is also the original intention of clearing inventory. But CAMEL camel has made CAMEL business another great business of its own. The reason is complicated and complicated, but it is undeniable that under the fierce appearance of camels, it is also a ferocious marketing way.

Product thinking is the other end. Unlike media thinking, it does not pay much attention to the psychology of visitors, but only cares about the users' psychological needs. Product thinking claims to bring the user experience to the extreme. Recently, we saw a news story. In order to attract customers, the Korean TNF store set up shops with changeable space and used 30 seconds on the climbing wall to grab clothes. This is another kind of user experience I have seen.

And looking at the Pathfinder, personally, he is free to play before products and thinking. This year, the Pathfinder movement is not small, through a series of acquisitions, become an integrated platform for outdoor travel services. In the Internet mode of thinking, Pathfinder not only provides products, he is considering what users will think and contact in outdoor sports, and focus on the strategies, lines, service providers, insurance and rescue of users.

Xiao Bian thinks that the direction of media thinking is divergent and universal, while the direction of product thinking is convergent to meet the real needs. Trying to satisfy the needs of everyone in the world, this product has never been born. For outdoor brands, it is difficult to answer whether it is to make products first or to do well in marketing. Finally, we need to look at the market. Consumer You will be fine if you pay the bill. You still need to work hard without paying the bill.