Definition And Classification Of Shopping Centers

1 Shopping Center

The interpretation of the International Shopping Center Association is that shopping centers refer to a group of buildings, combined with commercial facilities, to determine their location and scale according to the business circle, to plan, develop and operate a variety of shops as a whole, and have a parking lot of a certain scale.

According to the different shopping center buildings, facilities and forms, the International Shopping Center Association subdivides the shopping center into "Moore" (Mall). There is a certain distance between the parking lot and the shops, usually in the underground or outer part of the whole building, and there are special pedestrian street connections between shops, such as regional, super regional shopping centers and ribbon centers.

From this point of view, the shopping center is not a commercial form in a strict sense, but a new commercial form that is implemented in a planned way.

The area is more than 100 thousand square meters, which is developed by professional shopping center management group. It has a very complete degree of complexity in all kinds of formats (all formats, all kinds of industries / industries), showing a mature structural feature coexisting highly specialized and highly integrated. There are many industries, many shops, and many functions, and the width and depth of commodity combinations are very deep.

The width of the commodity portfolio is very wide, and it is realized by many large department stores and supermarkets in different locations.

The depth of the commodity mix is very deep, which is realized by numerous brand stores and professional hypermarkets.

Strictly speaking, less than 100 thousand square meters, is called shopping center, which is larger than this number and highly complex format can be called Moore MALL.

And more than 200 thousand square meters, it can be called super Moore shopping center SUPER MALL.

3 urban complex HOPSCA

The urban complex is usually composed of high-grade hotels, high-grade office buildings, large integrated commercial centers, walking blocks and citizen squares.

It is a combination of more than three functions of city life space such as commerce, office, residence, hotel, exhibition, dining, conference, entertainment, and so on, and establishes an interdependent and mutually beneficial dynamic relationship among various parts, so as to form a multifunctional, high-efficiency, complex and unified complex. With the characteristics of functional coordination, compact space and strong anti risk ability, it shows great vitality and abundant potential for development.

Because of its large scale and complete functions, the urban building complex is often referred to as "the city in the city".

Urban complex building is also known as comprehensive or compound building.

HOPSCA - Hotel (hotel), Office (office building), Parking (parking lot), Shopping Mall (shopping center), Convention (Conference Center), Apartment (apartment)

A, community shopping center Communityshopping Center

It is a shopping center built within the city's regional business center with an area of less than 50 thousand square meters.

B, downtown shopping center Regionalshopping Center

It is a shopping center built within the commercial center of the city with an area of less than 100 thousand square meters.

C, suburban shopping center Super-regionalshopping Center

It is a shopping center built in the suburbs of the city with an area of more than 100 thousand square meters.

D, factory outlet center Factory outletscenter

Directly established by the manufacturer or entrusted with the establishment of an independent operator, specializing in the operation of the brand goods of the enterprise, and the business premises of a number of enterprise brands are concentrated in the retail format of a region.