Garment Enterprises Develop Channel Layout O2O

In the clothing industry, Smith Barney clothing is an early O2O model.

At the end of 2009, the United States and the United States began to build an electronic business platform (Bong buy Network), in the O2O just emerged in 2013, the United States first took the O2O strategy landing.

In March 2014, the new Chongqing international shop opened by Smith Barney not only brought together all the clothing brands of the US state, but also carried out Internet pformation. The main feature of the entity store was the integration of Internet elements and O2O system.

In this regard, Zhou Jiancheng, chairman of the American Apparel, said that the trend of the Internet is irreversible, and even the space for such business opportunities is growing.

What the United States wants to think about is how to make good use of the knowledge, tools and means of the Internet to make good use of its own resources, and also to make the United States better develop with the help of the rapidly changing mobile terminal platform.

The same is a casual wear brand, search in the "multi brand and all channels" on the road is also the performance of heroic, not only won the high-end women's clothing ELLE operation rights of 57 million yuan, faster the deployment of electronic business platform.

In recent days, he has invested 39 million 450 thousand yuan, 29 million 100 thousand yuan and 3 million 960 thousand yuan respectively to increase the capital of Guangzhou fiber and clothing trade Co., Ltd., which owns the "fiber wheat" brand, the Dongguan City Ge Clothing Co., Ltd. and the Guangzhou Mu Zi Garments Co., Ltd., which owns the brand of "Hei world" brand, and will win the three big electric business brand income pocket in one fell swoop.

It is reported that "Mai Mai" is located in the big code women's clothing, is currently the largest brand of Tmall big size women's clothing, and "Hei world" is located in the national style.

Products are mainly sold on Tmall, Taobao, vip.com and other e-commerce platforms. "Cloud Si Mu" is located in the fashion China style, mainly in Tmall flagship store.

In China

Under the new situation of great changes in the consumer market, searching for special investment clothing brand is intended to quickly explore the road of an electric supplier, and lay a solid foundation for building a full channel sales network, covering all kinds of consumer groups and other sub apparel market development strategies.

It happens that there is a similar case,

Semi annual report revealed that the integration of offline and offline will be an important development direction in the future.

In September 1st, the "E mall" shopping platform of nine Mu Wang was formally launched.

Lin Congying, chairman of the nine Mu Wang, said that in order to achieve a new breakthrough in the development of the nine king of the kingdom of mu, it is determined to go deep into the terminal level, deepen the integration of online and offline businesses that are closer to the commercial nature, and establish a closed loop business of "marketing, sales, payment and service".