New Business Circles Focus On Shopping Atmosphere

The city is so large, the more the shopping center is built, the more it can tie the hearts of customers. Business projects are facing unprecedented challenges.

At the same time, more and more customers, more and more rely on their own eyes to think and choose, the lack of professional knowledge of the nagging guide, but let people feel disgusted, "obedient" customers less and less, the traditional way of selling peddling is precarious.

In the current era of eyeball economy, if we want to seize the opportunity in fierce commercial competition, we must develop a new way in marketing.

The rise of visual merchandising in Japan has led Chinese business operators to see a breakthrough light.

In Hongkong, Harbour City,

And so on, strive to create an innovative, pleasing visual image and bring new consumption experience to customers. In Beijing, Chaoyang joy Plaza, a lighting ceremony that is the largest outdoor crystal lamp in Asia, has attracted many consumers and media in Beijing.

China's application of visual marketing is beginning.

In terms of visual merchandising, the shopping center of border town Kunming, Kunming department store, 100 new world, mechen department store and so on can be seen as sharp.

It is believed that every person passing through the intersection of Beijing road and Beichen Avenue will not have noticed the city of Hsin Du.

Not only is the Xindu Longcheng building the tallest building in the area, but also because in the long run, there are waves of colorful lanterns, which are very beautiful.

Indeed, from

On the other hand, Xindu Longcheng used the lighting project well.

Not only the buildings are surrounded by color and light, but also the first floor and the first floor of the shopping center are surrounded by dazzling lights.

On the 14 day of September, at 10 o'clock in the evening, along the Beijing Road, heading for the north urban area, a long distance from the Hindu City, it was far seen that the shopping center was a golden world. On the open or tall or short green trees, it was surrounded by dense little lights, emitting golden yellow light.

From the first floor to the stairs, on the two sides of just a few dozen steps, on the left are red, blue, twinkling lights like stars, and the five palm trees planted on the right are surrounded by golden colored lights.

On the negative side of the tree, there are red heart shaped lights and round yellow lights.

Customers are comfortable sitting on the seats or coffee on the lantern.

and

The Beichen wealth center, which is separated by the way, does not show weakness in the visual merchandising of lighting projects.

The huge circular buildings on its square, blue, red and other colors of the wave colored lanterns, cascading, is dazzling.

At the same time, the shopping center square also has a S or straight line color floor lamp.

It can be seen that the space design of shopping atmosphere in visual merchandising is most effective.