Future Shopping Center Developers Like To Spend Time On Buildings.

Compared with the traditional business circles and the new business circles that have already been in operation, the shopping centers under construction in Kunming have different emphasis on visual merchandising.

"Our project is absolutely artwork from design and aesthetics."

Chen Qizong, chairman of Hang Lung estate, once said that it is hoped that the construction of Hang Lung is a work of art, and that when people pass the Hang Lung Plaza everyday, it will be very pleasant to see these buildings. This is also a responsible performance for Kunming.

Chen Qizong's remarks may be able to make people guess that Hang Lung square should work hard in architectural design, which is also a dimension of visual merchandising.

As we all know, all the mainland projects of Hang Lung estate are the ultimate goal of the US Green Building Association's Gold Award certification for the core and shell group of the energy and environmental design Pioneer Award.

Kunming

It will create another new model of environmental protection.

Chen Qizong, for example, because the air in Kunming is clean and clean, and the temperature is very pleasant, it will consider how to bring outdoor air into the room, so that indoors not only air conditioners, but also fresh air can interact with each other, so that customers can have the best shopping environment.

Kunming's Xishan Wanda Plaza has made great efforts to build visual merchandising. The "lighting ceremony star concert and Carnival Carnival" event will be held in September 27th. It will win the "Kunming Dian" by a gorgeous visual merchandising.

Same evening,

The floodlighting of facade will be officially launched. The night sky of Kunming will appear for the first time over 100 meters of super high-rise building body lighting media curtain wall. The large commercial building will become a super large multimedia display screen. Through the lamp hidden in the wall, you can use the language of lights to show the artistic multimedia content of the peacock, such as peacock opening screen, golden horse and chicken.

More cleverly,

All the lamps and lanterns on the surface have ingenious concealment and are fully integrated with the curtain wall. When the light is not seen, the wall lamps can not be seen in the daytime, and the architectural style of the facade is fully maintained.

I have to mention that the visual marketing of Wanda Plaza in Xishan is too tyrant!