Experiential Shopping Center Marketing New Thinking Brings New Business Opportunities

Experiential marketing is a new marketing method, which has gradually penetrated into any corner of the sales market.

As a shopping center, facing the impact of the electricity supplier, it has developed to the experiential shopping center. However, the development of experiential shopping centers is not ideal nowadays, and many failures have appeared. It can be seen that the vast majority of the experiential shopping centers in China are still in the exploratory stage. They know that they have to do experiential shopping centers, but they do not know how to do it. There is no set of suitable models to create an experiential shopping center that suits the Chinese people.

Recently, there has been a new experience in some experiential shopping centers, that is, combining high technology with shopping, which not only facilitates shopping for consumers, but also brings new experiences.

It is understood that this is a program called "shopping mall science and Technology Museum" provided by a developer of LIAN experience Museum. The main purpose is to bring more profits to shopping centers through high-tech experience, so that more people would like to buy things in shopping centers.

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"Is the illusion of LIAN solution."

There are two strategies for solving the problem.

The first is to integrate interactive high-tech products into shopping centers and shops.

Experience level.

The two is to set up a shopping mall science and Technology Museum in a specific area, which is different from other shopping centers. Placing high-tech equipment in shopping malls is not enough in China, and people are curious about what is unknown, so the attraction to children and adults is very large.

Experiential shopping centers are at the primary stage in China. Facing the explosive development of online shopping and entertainment, the correct development of experiential shopping centers is the golden rule. The new thinking of integrating high-tech into shopping centers brings unprecedented changes to the experience of shopping centers.

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Recently, the market rumors, with ONLY, JACK&JONES, VERO MODA and SelectED brand clothing in Southern China area has issued an order: sales less than 100 thousand yuan stores will be closed.

Although the rumors were not positively responded to by the fashion designer, the fashion giant once contracted the shop expansion and closed down the undesirable stores.

Some people in the industry feel that the brand's own problem is "basically no change for so many years". Once the fans have gradually grown old, and can not meet the new demand of fashion women's new consumption Army (after 85 to 90), and gradually lose their advantages in the competition with fast fashion brands.

Recently, fashion brands such as ONLY, JACK&JONES, VERO MODA and SelectED have been dismantling from some shopping malls in Hangzhou, Wenzhou and other cities. There is a rumor that the inside of the fashion dress orders are: no new stores will be opened this year, and stores with less than 100 thousand yuan monthly sales will be closed.

Reporters recently visited some shopping malls in Guangzhou, found that ONLY, JACK&JONES, VERO MODA and other brand counters did not appear the phenomenon of withdrawal.

The reporter understands that the brand clothes that are deeply involved in the shop are in addition to Esprit and Baleno, etc. in China, the number of stores in Baleno has been reduced from 388 in the last 3820 to 3432.

Edgar closed 88 stores in mainland China in the first half of this year.

The semi annual report of clothing listed companies shows that the major brand enterprises in the clothing industry are adjusting their inventory and stores continuously.