How Does Traditional Trade Marketing Break Through?

Nowadays, many industries are advocating "Internet thinking".

tradition

Nowadays, under the influence and function of "Internet thinking", great changes have taken place in the way of marketing.

In fact, not only is the change of thinking triggering a reaction, the situation is forcing traditional foreign trade enterprises to fight Internet Marketing -- fragmentation of foreign trade orders; Internet mobility, socialization and intellectualization; massive business opportunities on the Internet; customer enquiry information is sent from mobile devices (mobile phones, tablets, etc.); more foreigners find their favorite factories in China through Facebook, LinkedIn, youtube and other social media.

Faced with this situation, some traditional foreign trade enterprises with "foresight" continue to deepen Internet marketing, while building small language websites with various languages to implement emerging markets.

And boldly try mobile internet marketing.

Phenomenon: foreign trade enterprises pay more and more attention to network marketing.

First sail power plant manufacturing (Shanghai) Co., Ltd. is a foreign trade enterprise specializing in the production of environment-friendly diesel generating sets, mobile lighthouse units and new energy lighthouse. Its annual foreign trade sales volume is nearly 30 million dollars, and more than 90% of its foreign trade customers are from the Internet.

Zhang Chang, who is responsible for the company's foreign trade, told reporters that the first sail was built on the Internet. Its network promotion has gone through such a process: before 2011, the company mainly made B2B, customs data, search engine optimization and Google promotion of English websites. But after data analysis and comparison, many advertisements have been stopped. In the 2011-2013 year, considering that the competition in traditional English market is becoming more and more white day, there is no profit and the cost of advertising is high. The company has decided to focus on developing small language market in Russia, Central Asia, Latin America and France.

At this time, under the proposal of Shanghai Star Valley foreign trade multilingual marketing company, foreign trade marketing service company, Sai fan began to recruit foreign language talents in small languages, set up multilingual websites of small languages, and used Google in western, Russian, Arabic, French and other languages.

Since then, it is obvious that the quality of enquiry has increased and the rate of increase has increased. What's more, the profit is much higher than that of the traditional English market.

Zhang Chang regrets that the Internet is changing so fast that the first sail is not daring to fall. With the rapid development of the Internet and social media, Sai fan began to try to popularize the mobile Internet through the Internet since 2013. The original English website was remodeled under the Star Valley company's team plan to meet the responsive website displayed by smart phones, Ipad and traditional PC.

At the same time, Sai Sau also made English and Spanish video sites, grabbed the video ranking of YouTube in front of peers, and shared the professional knowledge and professional video of Sai fan through social media Facebook and LinkedIn to achieve the purpose of maintaining old customers and developing new customers.

Like the first sail, many foreign trade enterprises feel the opportunities and oppression brought by the great changes of the Internet.

Shanghai Zhengchang International Machinery Engineering Co., Ltd. is the import and export trading company of Jiangsu Zhengchang group. With an annual export volume of US $more than 100 million, we commissioned Shanghai Star Valley Mdt InfoTech Ltd in 2011 to carry out the construction, maintenance and multilingual foreign trade promotion of more than 20 overseas languages, so as to seize the business opportunities of the small language market and mobile terminals.

Shanghai Star Valley company official told reporters that today, foreign trade enterprises have only begun with internet marketing. With the fragmentation trend of foreign trade orders, and the rapid development of Internet mobility, socialization and intellectualization, as well as the vigorous promotion and support of governments to cross-border electricity providers, more and more foreign trade opportunities will appear on the Internet. More customers' enquiry information is sent from mobile devices (mobile phones, tablets, etc.), and more foreigners find their favorite factories in China through Facebook, LinkedIn, youtube and other media.

At the same time, from the foreign trade B2B to the search engine, from the video marketing to the social network marketing, from the English website SEO to the multilingual cross media website, there are more and more ways for foreign trade enterprises to obtain orders.

Trend: developing new markets with small language websites

Shanghai Star Valley company official said that there will be more and more business opportunities on the Internet in the future, and the development of small language market by using the Internet is a great opportunity for foreign trade enterprises to do well.

"According to China's rapid growth of foreign trade export data over the past 30 years, it is easy to find that China's foreign trade enterprises always attach great importance to the traditional English market. The market capacity is great, but the competition is fierce. In the case of increasing costs, many enterprises have seen rapid decline in profits, or even a large number of losses.

At this point, if the enterprise turns to devote more effort to the small language market with huge volume and small competition, it will become more advantageous, for example, the marketing cost is generally lower than 40% compared with the English market.

Moreover, it is not difficult to find out from the level of national diplomacy that the small language market has been highly valued by the state, and with the top-level design of the country, these markets will be more open to Chinese investors and more conducive to Chinese business.

The person in charge said.

He told reporters that under this trend, foreign trade enterprises should pay more attention to the small language market, use the Internet to accelerate the development of these new markets, launch the local language website platform as soon as possible according to the market characteristics, and then use local language to carry out localization marketing, take the lead quickly and play a preemptive advantage.

Otherwise, when more peers are doing this, the quality and cost of small language enquiries will be no different from the English market.

"The Internet helps foreign trade enterprises break the boundaries of time and space and pmit information quickly to foreigners.

However, whether we can understand it or not will become the second obstacle to mutual understanding.

Therefore, enterprises should set up small language websites to make foreigners feel that your pre-sale services are doing well.

It is precisely because there are still many people who do not think of this problem that small languages can have real opportunities.

When everyone understands, the quality and cost estimates of small language enquiries are no different from those in English.

The person in charge said.

Response: building a multi lingual, cross screen marketing official website

Shanghai Star Valley official told reporters that foreign trade Internet marketing has entered the era of multi screen, multi lingual and multimedia network marketing.

Especially after the rise of the small language market, multilingual marketing aimed at the small language market is more popular.

For this reason, Star Valley has launched multilingual cross screen site service, providing marketing solutions for foreign trade enterprises to develop emerging market businesses, especially for enterprises lacking the experience of small language market operation.

He said that the adoption of multilingual cross screen promotion solutions can break through the limitations of single English promotion, promote the website to the local language market, and Star Valley integrates cross language communication tools to achieve timely interoperability between different languages.

More importantly, because of mobile

Due to the rapid development of Internet users, the browsing terminals are becoming more and more diversified, and the screen sizes are more and more. In order to cater to these browsing habits, enterprises need to easily browse and share website content on the mobile phone terminal, pad terminal, traditional PC terminal or even smart TV terminal.

In the face of these terminals, Star Valley's responsive website technology enables the website to intelligently adapt to the screen size of various browsing terminals, and visitors can acquire website information effortlessly and highly.

Shanghai Star Valley believes that the key to the marketing of the small language market is localization. "First, enterprises should build their own small language websites, because small language websites are important communication windows and mother tongue brochures for all foreign trade enterprises.

Moreover, the development of small language market is localized. If there are no localized websites, then the foundation of small language marketing will no longer exist.

In building a website, it is best to establish a multi language cross screen compatibility website, so that a domain name can solve all problems and cover many channels.

Secondly, foreign trade enterprises need to use local language key words to put local search advertisements, such as using Russian keywords to put advertisements in the largest search engine yandex.ru of Russian Department, and use western keywords to put advertisements in the western language market Google. In this way, it is more suitable for local people's Internet usage habits, and the marketing cost is the lowest and the conversion rate is the highest.

According to introducing, Shanghai Star Valley also provides localization of search engine marketing, small language seed service.

In addition, Star Valley promotes the socialization and video of marketing, and makes seamless interaction between social media marketing and website such as Facebook, LinkedIn, twitter and Youtube.

Star Valley officials also suggested that if conditions permit, foreign trade enterprises should reserve small language foreign trade talents as much as possible, so as to increase the conversion rate of enquiries.