Customs Clearance For Local Designers

After the "exception" of the local clothing brand has been red, the Chinese people's attention to our own local designers has reached a new high by borrowing the new clothes of goddess.

Indeed, entertainment shows a far better publicity effect on designers than salesmen in buyers shop, even for Masha Ma, which has been running for 6 years in Paris fashion week and has many fans and perfect CVs.

At present, people will pay special attention to where the designers graduate from.

Saint Martin, London Clothing Institute, Paris ESMOD International Fashion Design Institute, New York Fashion Institute...

In this way, the International Fashion Institute has developed into a customs clearance document for local designers today.

And those local designers who do not have overseas learning experience may need to win awards and pfer major clothing companies frequently in the domestic fashion events, and wait for the "exceptions" or "goddess's new clothes" overnight in the multiple tests of the market and manufacturers.

For example, Marco, who graduated from the Department of Arts and crafts of Suzhou Silk Institute of technology, won the gold medal of the second China International Youth brotherhood costume design competition at the age of 23, and then became the design director of the "exception" for 10 years. For example, Guo Pei, after graduating from the clothing design department of Beijing Light Industry School in 1986, he worked as a three factory designer of Beijing children's clothing, and gradually became famous for designing clothes for stars.

But most of the design competitions for designers in China are always driven by some clothing brands with certain energy.

A week ago, Nanjing ushered in the sixteenth Jiangsu International Fashion Festival. The twenty-third JEANSWEST cup casual wear design competition in the Eastern Division became a major attraction.

As in previous years, this year's competition has attracted many college students majoring in fashion. Many of them are from the top 40 universities in China, such as The China Academy of Art and Donghua University.

Although the whole work is displayed, it is obvious that we can feel the idealism and imitative traces of the contestants. This is an unavoidable stage for young designers.

However, they will also use more popular fabrics in their designs, and add the outline and Deconstruction of such popular design elements. Although there are only 5 groups of entries, they can consciously make this small series rich and complete.

Liao Wenwen, who got the first place in The China Academy of Art, combines the painting skills of the students in the Academy of art with the traditional Chinese pastoral style, and also makes the male model match the skirt under the printed suit.

Perhaps this kind of "mashup" is a neutral style that is more popular in the international fashion while completing the Chinese designer's mission to inherit the Chinese style while trying to integrate into the Jean Paul Gaultier style.

These attempts and awareness may be welcomed and promoted by the domestic costume design competition.

However, it is still the market that decides whether our local designers can go smoothly and whether they can stand firm. It is whether our aesthetics can get rid of the brand's guidance and truly become independent.