The Shortage Of Comprehensive Designers In Men'S Clothing Industry Restricts The Pformation And Upgrading Of Garment Industry

Last Friday, the finals of the Chinese trousers design competition jointly organized by the nine kings and the China Fashion Designers Association were held in Quanzhou. The aim is to develop a comprehensive designer who knows well about design, technology, crafts, fabrics and accessories.

At the same time, the soon to be established Shishi Fashion Designers Association will also attract designers from different aspects of the industrial chain upstream and downstream as the top priority of the work.

The scarcity of integrated designers has become a key constraint to the pformation and upgrading of garment industry and the increase of design added value.

Men's brands need to return to their products.

Moderator: as we all know, in the past two or three years, China's men's wear has entered a relatively difficult and deep adjustment stage of development. The homogenization of products is serious. Many enterprises are calling for pformation and upgrading. What do you think is the most important thing that enterprises need to do at present?

Lin Congying: at the moment, Chinese men's clothing enterprises are facing pressure from rising costs and falling consumer willingness. Transformation and upgrading are inevitable for enterprises to survive.

I think there are two aspects that deserve attention: first, the pformation of retailing, and the most important competitiveness of enterprises has become rapid response and process optimization. For example, by directly facing the agents, we create a fast response supply chain, integrate the value chain system of enterprises, and two is the cultivation of talents, that is, finding and cultivating more talents, designing more and better products, especially in terms of edition and function. For example, 35% of the new products of 2015 spring and summer trousers of nine herd kings are elastic, which can better enhance the comfort of human body.

In short, the clothing industry needs to return to the essence, return to the track of commodity pull, and improve the comfort and experience of customers through the product itself.

Qiao Baoqin: China's men's clothing is facing adjustment and pformation and upgrading. A very important reason is that homogenization is more serious. To change this situation, there are many links involved, including design, technology, production, version, even fabric and accessories. Only one link can come true.

For example, in the traditional concept, enterprises do not think that the edition is part of fashion design, because most of them take the form of platform cutting. In modern three-dimensional cutting, the version has become an important part of clothing design, and design elements and design concepts are penetrated into all aspects of men's clothing brand.

Moderator: listen to the two point of view, can we understand this, men's clothing brand in order to grasp the eyes of consumers in many homogeneous products, the key is to do a good job of the unique positioning and differentiation of goods, and to achieve differentiation, the key lies in the people, depends on the designer, or the whole supply chain personnel training and talent upgrading?

Lin Congying: not long ago, the Chinese trousers design (Elite) competition, jointly organized by the nine kings and the China Fashion Designers Association, was held in Quanzhou. 30 designers and editions from all over the country gathered in Quanzhou.

In order to create more talents, we should cultivate and excavate more talents and upgrade the design level of the clothing industry.

Among these designers, the youngest is 21 years old, the oldest is 44 years old. Among them, there are teachers in Colleges and universities, as well as design directors and designers in enterprises.

We hope that through some aspects of the competition, we will not only allow the contestants but also let the people in the industry think together, where should the designers who are rooted in the enterprises and the market orientate and where should a qualified designer be?

Qiao Baoqin: many people think that men's clothes are more homogenous than men's wear, because men's wear is not only western clothes but trousers.

Men wear high grade and women wear fashionable clothes.

Women's clothing focuses on vision. Men's clothing pays more attention to fabrics, plates and crafts. Only one kind of trousers of an enterprise may have dozens of styles. This is no exaggeration.

Therefore, it is wrong to think that men's clothing is easy to homogenization. The reason why men's clothing quality is identical now is mainly due to the lack of designers' skills and skills, especially the scarcity of original designers.

Therefore, mining and training more original designers is not only an enterprise, but also a common responsibility of the entire Chinese garment industry.

Moderator: the homogeneity of Chinese men's clothing industry is also rooted in the shortage of original designers. Can we say that other links are not important as long as the design links are solved?

How can designers connect with the design concepts of other links?

Qiao Baoqin: a man's dress design and ultimately face the market, including many road processes, in addition to the style design, as well as production technology, production, version, and fabric, accessories and so on.

If designers are not comprehensive talents, if they can not understand other links well, they will not be able to carry out their design concepts very well.

But the reality is that designers of many enterprises are often only responsible for the design or the effect diagram, that is, the so-called design, while the technicians are responsible for the plane cutting according to the drawings, rather than the stereoscopic cutting, resulting in serious asymmetry between designers and technicians in the version and design concept.

From a certain point of view, we can say that the real clothing design is actually not only the design, but also the design of the entire supply chain.

Liu Yiqun: next month, the Shishi Fashion Designers Association is about to set up. The association preparatory group also takes into account how to create an integrated designer group when absorbing individual members and members. Only in this way can the design level and product competitiveness of Shishi garment enterprises really improve.

As far as I know, some enterprises from Beijing, Guangzhou and Changshu are also concerned about the establishment of Shishi Fashion Designers Association. The members of the association's preparatory group, apart from fashion designers, also include technical personnel, accessories designers, advertising agencies, model companies and fashion media, etc., through creating a designer's talent complex through the upstream and downstream of the fashion industry.

Lin Congying: today, with the rapid development of science and technology, the comprehensive ability and quality of an industry will determine the development prospects and social competitiveness of the industry.

In the field of costume design in China, the comprehensive skilled talents with integrated design, edition and technology are extremely scarce. Discovering, mining and supporting excellent designers and technicians with latent qualities, and training designers with comprehensive skills will be an important way for Chinese fashion brands to become fashionable and high-quality.