Excellent Purchase Net Pushes Its Own Brand Sneakers To Compete In The Mid End Market.

Recently, BELLE's fashion category

You can buy your own brand, all palm air cushion sneakers announced the price and start the pre-sale.

It is reported that its flagship INNET CLOUD series of air cushion shoes also subverted the first market system to some extent.

This is the follow-up policy that van Tak has introduced the idea of millet single product into the electricity supplier. En Bin, the head of the marketing department of the excellent shopping mall, denied that when he accepted the fast lane network visit, "high performance price ratio things are more popular among netizens. This common cognition enables enterprises to produce the same positioning products.

The private brand air cushion shoes launched by excellent purchase mainly aim at the pure online shopping users, provide a more suitable price for Internet users, and capture the mid end market with high performance price ratio.

According to Wang Enbin, at present

In the operation, it mainly focuses on the brand name of the traditional electricity supplier and the private brand as the main brand.

Consumers will have strong brand awareness of the investment brand, but their own brands will be more attractive to online shoppers because of their high cost performance.

It is understood that the current INNET CLOUD series air cushion shoes are being sold, using the "INNET MAX" air cushion technology, and adopting the latest NO SEW rubber compression technology shoe upper technology in the field of sports shoes, and the price positioning is only 1/3 of some famous brands.

As a fast fashion brand with excellent sales, INNET has previously launched a major sports market in the first half of this year. INNET launched the sports shoes project in the first half of this year.

"The two series of INNET sneakers have a total of 25 shoes. This is a big sport series, and it is also the first attempt to purchase excellent products. Later, it will also develop different technologies and products of different types, which will be launched at the end of the fourth quarter or the first half of next year."

Wang Enbin said.

In addition, in the first half of this year

A series of brand development has also been carried out. Levi, s, Lee and Wrangler three cowboy brands are listed.

It is understood that in the fourth quarter of this year, superior brands will also enter new brands on clothing brands.