Clothing Stores Are Equipped In Autumn And Winter

Here in the world Clothing shoes and hats The editor of the website introduces that the autumn and winter equipment of the store comes out in full line.

One autumn rain and one cold, with several successive rains, let people quickly prepare for the cold“ Battle clothes ”The autumn and winter clothes in most shopping malls in the provincial capital have also been fully launched. What kind of clothes will you choose to express your fashion attitude in the new season, the changing season, and the fast approaching autumn and winter? In this issue, some stores exclusively announced to reporters the latest discount trends before the "National Day", as well as the fashion trends of GUCCI, Burberry, Maxmara and other international brands. Let's see if these cutting-edge new models can open up new ideas for fashion in this season.

In Beiguo Mall, Xiantianxia, Ginza Donggou and other shopping malls, the reporter saw that a large number of autumn clothes of various brands have been put on the market. When shopping, many consumers also found that if they want to buy thin long sleeved bottoms, they must be early. The mall is always half a shot early, and consumers will not sell any more. The equipment in early autumn is almost off the shelves. The reporter saw some fashion brands such as JACK&JONES, Hush Puppies, VERO MODA, PRICH, Baijiahao and other popular brand counters in many stores. Although long sleeved T-shirts and long sleeved shirts are very eye-catching, some brands of knitwear, thick coats and other autumn and winter series have made their debut. The current variable is "fast". According to the staff of the planning department of Beiguo Shopping Mall, new products in early autumn have been on the shelves for several months. At present, all autumn and winter clothes in the mall have been on the market.

In addition to clothing, the first thing consumers should stock up on should be footwear. The reporter saw that ASH, ECCO, Gabor and other brands have launched new autumn shoes. Boat shoes, long and short boots conform to the characteristics of fashionable elements in 2014. Whether it is thick boots or shallow boots, Roman shoes or single leather shoes, new design concepts have been injected into the styles matching autumn. No wonder during the interview, some consumers who are choosing shoes are afraid of choosing many beautiful shoes.

In terms of discounts, many famous brands' autumn new products have generously offered high points promotion strategies, and some international famous products that do not participate in activities usually enjoy a 20% or 5.8% discount.

Xiantianxia's recent exclusive jewelry price has changed from 70/75 yuan to 100 yuan, of which Zhou Shengsheng's yellow platinum jewelry from September 19 to 20 yuan per gram is worth noting; Outdoor classic brand 100 minus 50/40 yuan

Also noteworthy this week is the 21st anniversary celebration of Jianhua Department Store, which focuses on "zero profit" to attract consumers. In a word, many consumers are full of expectations for the full launch of new products in autumn in the shopping mall. Those who want to "taste the fresh" can purchase as much as they like in the near future.

Journalists' observation - grasp the trend when new products come

Taking advantage of new brands, the reporter paid special attention to some high-end and fast fashion brands that consumers pay attention to. In terms of accessories, women's handbags in autumn and winter this year are mainly bright colors, while the style is low-key, mainly de LOGO. The reporter saw in the Xiantianxia GUCCI store that many of the new models do not contain LOGO ready-made clothes and accessories, and metal elements such as rivets are added to the accessories. High boots with flat soles and high-heeled shoes with pointed toes are the main shoes of this season; Burberry will customize hand-painted prints in silk scarves and leather bags this season, and embroider abbreviations in accessories; Maxmara women's wear is popular this winter, with a two-way extreme of waist retraction and expansion. The waist retraction reflects a slim figure, and the expansion highlights a broad figure; Among men's wear brands, Zegna men's wear style tends to be young, lively and slim, transforming from the European version of loose style to thin ribbon cutting boards, and presenting high-value goods with high-end materials such as yak skin, lamb skin, pure cashmere, etc.

Spanish fast fashion brand ZaraHome's home furniture series in autumn and winter 2014, which is closely integrated with first-line fashion, shows that the concept of "warmth" and "home" is the main brand of ZARA this autumn. The women's clothing series launched after this series has also gradually brought a family atmosphere. With a beautiful home posture and comfort and laziness as the emotional line, it has designed a series of clothes that are suitable for home and going out in autumn and winter Women's wear New products;

Uniqlo has further improved the lightweight and warm properties of high-tech fabrics that have been concerned for many years, and at the same time, it pays attention to the original properties of natural materials. This season, Uniqlo also launched a number of new products, from outerwear to underwear equipment, all carefully selected high-quality materials;

On September 10, H&M online store landed in China, an online shopping platform for Chinese customers to bring all H&M products. The products sold will cover all H&M product categories in mainland China. The reporter first experienced H&M online shopping, and the shopping platform goods include women's clothing, men's clothing, youth clothing and children's clothing. It is worth mentioning that the H&M online store also presents the H&M Home household products series, and consumers can purchase towels, sheets, curtains and other household textiles and decorations with unique seasonal popular colors and prints online. With the arrival of H&M online store, customers can buy colorful and fashionable H&M household items at a preferential price without leaving home. It is reported that H&M online store will also bring fashion items exclusive to Chinese customers from time to time throughout the year.

Consumer Attitude - Be afraid of running out of goods if you are eager to try new products

"Our autumn clothes were launched in early July. At the beginning, the sales volume was average, but the weather was slightly cooler these days, so many people bought them." A women's clothing sales guide told the reporter, "especially the main autumn clothes. Since the launch, they have sold out of stock three times." The words of the sales staff confirmed the current popularity of new clothes sales again. "It's best to buy when the size is full and the discount is high. If you buy late, you may not be able to buy the right size." said Tian, a citizen who was trying on a thin windbreaker, "Well, I have already bought a knitted dress and a pair of jeans, and I plan to stock up all the clothes in autumn and winter before the cold comes. The weather in Shijiazhuang is getting cold too fast." Consumers also gave reasons for being anxious to shop.

In the past two years, the autumn clothing has been on the market year by year, and the new autumn clothing has come before the hot summer sales. It is reported that the new autumn clothes are also slightly ahead of last year. "After the sales at the end of spring and the beginning of summer, in fact, summer clothing has been digested almost. It has preempted a quarter of autumn clothing, stimulating consumer desire, so even men's clothing and children's clothing have started to wear autumn clothing in advance." According to the reporter, at present, all brands have focused on promoting autumn clothing to deal with a large number of consumers coming to buy.

So far, the enthusiasm of consumers for shopping, the strength of shopping malls and brands, and the warm-up war before the "National Day" have been launched.