German Outdoor Sportswear Market Tends To Saturation

European consumers spend about ten billion euros on outdoor sports every year, of which Germany accounts for about 2 billion 500 million euros, the report said.

People spend more on outdoor sports than in other countries.

The outdoor sports market in Germany has been increasing significantly for a long time, especially sportswear.

Nowadays, almost every German has at least one jacket for outdoor wear, waterproof and breathable. Under such circumstances, the outdoor clothing market in Germany has gradually become saturated, and the sales performance of outdoor clothing has declined.

In the first half of this year, the revenue of German sporting goods monopoly chain SPORT 2000 declined by 9%.

Its general manager, Andreas Rudolf, points out that the market saturation and the excessive supply of suppliers have made the outdoor clothing market more competitive. In addition to the familiar outdoor clothing manufacturers such as Jack Wolfskin, Schoeffel and Salewa, garment manufacturers such as H&M have begun to occupy the outdoor sportswear market.

It usually costs a lot of money, less than 100 euros per piece, and hundreds of euros.

In the past, with outdoor sports jackets as an example, manufacturers could earn 4 euros from sales of 10 euros, while in the face of fierce competition, market margins are declining.

Despite this, the EOG (European Outdoor Sports Association), founded by European outdoor sports manufacturers, increased revenue by 4 billion 800 million euros last year, an increase of 3%. However, the main products that led to the development of the market are no longer outdoor sports jackets, but functional sports shoes. The market demand of these products is high, but the leading companies in the market are not German manufacturers. They also produce Mammut, a Swiss manufacturer of backpacks and trousers.

Recently, the Fauji Shah Finn Exhibition on Lake Burton, Germany, attracted 900 manufacturers from all over the world. Exhibitors exhibited their latest outdoor sports products, but many exhibitors thought that the market outlook in the future was far worse than before.

Another family

Klaus Jost, general manager of franchised chain store Intersport, said that the market has reached its peak, and the future is hard to create.

Jack Wolfskin general manager Michael Rupp also pointed out that although the outdoor sports wear market will continue to expand in the future, competition will become more intense, which will lead to weaker manufacturers.