Homogeneity Of The Fierce Business Experience Of Electric Business Can Break Through

For most of the current people, consumer behavior is no longer a simple shopping, but a lot of consumer appeals such as leisure, sports, entertainment, catering, training and so on.

At the same time, consumers' demand for shopping environment is also higher and higher.

"Experiential" is still a new term.

What is experiential business? The difference between traditional business and traditional business lies in the fact that traditional business is mainly composed of Retailing Based formats. Experiential commerce is a new consumption mode that focuses on consumer sentiment.

Its consumption is more interactive, and it pays more attention to consumers' participation, experience and feelings, and has higher requirements for space and environment.

Under the background of the fierce homogeneity of the incoming electric business, the "China experience type commercial real estate development forum" sponsored by the China Commercial Real Estate Research Institute in twenty-first Century was launched by the China Commercial Real Estate Research Institute, which was the first portal of China's commercial real estate. In October 29th, Shenzhen should be born. During the event, the "2014 China experience commercial real estate pilot Award Presentation Ceremony" was held at the same time.

Projects and brand businesses and individuals are encouraged.

According to the organizing committee, the event will focus on experience.

The new mode of development is to convene four well-known brand catering businesses, namely, famous restaurants, children's brands, theaters, and leisure and entertainment businesses, and the most representative business operators in the domestic experiential format. We will conduct in-depth exchanges and effective discussions on the development trend and experience of the experience oriented commercial real estate industry, provide the latest and most professional guiding ideology for the development and innovation of China's commercial real estate, and promote communication and cooperation in various fields and industries, and jointly meet the arrival of the experience era of China's commercial real estate.

It is reported that "

"We will carefully set up a series of focus topics on catering, children's brand, cinema and entertainment four experiential formats. We will invite you to do the most representative projects of experiential shopping centers, such as K11 shopping Art Center, Qiao Fu Fang, Zheng Jia square, the Mixc, Da Yue city and global port trader.

In addition, the organizing committee will invite the most professional research institutes in China to win the experience of "experiential business development model analysis", which will bring you a feast of thought.