Who Will Take The Lead In The Battle Between ADI And Nike?

The fifth phase "Clash of the Fashion Titans" is targeted at Adidas Adidas and Nike Nike, the two world-renowned sportswear brands. Although Adidas has always been ahead of Nike, Nike has recently overtaken the market share of the global sports apparel market. Adidas And the two sides are actively adopting various means and strategies to seize the sportswear market.

What is the difference between Adidas and Nike? Is their brand image different, advertising strategy different, or overseas market development mode different, or fashion cooperation way is different? Peter Walshe, director of Global Brandz, thinks Adidas and Nike differ mainly in profit margin and brand market share. BrandZ market research investigates 10000 brands annually. The respondents include 200 customers from more than 30 countries. They study the brand from three aspects: how the brand meets the needs of consumers, the uniqueness of the brand, and the brand connection.

this investigation It shows that Nike is more creative and innovative in the eyes of consumers, relatively arrogant, while Adidas's image is more friendly and practical. Based on this, Nike and Adidas have adopted various advertising strategies to display their brand merchandise diversity and cater for various sports needs. In this respect, Adidas is more successful. Adidas has always taken the lead in social networking and marketing. In various markets, exclusive advertising of various types of clothing has been launched, and the form of celebrity endorsement has been well achieved. Nike is also unwilling to lag behind in the India market, launching the large-scale advertising activities of Pro Bra series.

Moreover, Adidas and Nike also increased investment in cross-border cooperation. In 2003, Adidas launched the latest collaboration with designers Yohji Yamamoto. After that, Adidas's designers' cross-border cooperation series has been a hot topic, such as Stella McCartney, Jeremy Scott, Rita Rita and so on.

In general, although Nike has been catching up with Adidas recently, but the competitiveness of Adidas can not be underestimated. The competition between them will be more and more intense.