How To Shape The Character Of Terminal Store

One customer According to the impression of store appearance and storefront landscape, Lenovo stores the commodity, price, quality, service, taste and design value of the store, and then determines the character level of the storefront in order to decide whether or not to enter the store. If the level of advance prediction is far from the goods, prices and quality that you can see after entering the store, the store is probably not far from closing.

What is the character of terminal store? We define it as: the history and popularity of the storefront. Sales ability The comprehensive impression of the storefront customers reflected by services, comprehensive strength and decoration grades.

Generally, we put Terminal store They are divided into five distinct characters.

Street hawker type. This kind of terminal is not called a storefront. At best, there is a small booth in the free market and the open market. The commodities are some daily necessities, giving people the impression that things are very cheap.

Good family women. This shop is a little better than the first one. First of all, it has a fixed position. Usually it is the front door facing the street, where goods are placed on the shop head. Customers can purchase goods without entering the store. They are all open display. Secondly, it has a certain scale, basically 2-3 meter counter length. Usually, this kind of storefront gives people the impression that they are affordable and reliable. Because the first type of stall is mobile. And this type of "run the monk can not run the temple", customers are more trustworthy.

Small family jade type. This type of storefront is an indoor shop with an area of about 10-50 square meters. The doors are open, or transparent glass doors, and goods are placed indoors. Customers need to go to the store before they can consume. This type of storefront usually needs a distinctive shop name, and works hard in decorating and merchandising. The general characteristic clothing store, the Western bakery, the Ramen Pavilion and so on belong to this type. It gives people the impression that the quality of the goods is affordable and the price is moderate. Entering consumption is a place where we neither lose face nor spend more money.

Big family. This type mostly refers to the famous brand stores. First of all, it operates a single commodity, has a well-known brand, goods on grade, and the price is higher. In order to match the grade of its goods, the storefront is very cheap in the material of decoration, the color of wall and the container of display goods are all designed by professionals. In general, the shop is full of beautiful lights, and the floor is bright. The clothing of the shop assistants is also well designed, revealing the charm of a great lady everywhere. This kind of storefront gives people the impression that the products sold are high and medium grade goods, which can show consumers' different standard of living.

A royal family. This type is the ultimate product of the terminal, and it is also known as the flagship store. In general, there is a unified brand, located in the golden section, there are broad avenues before the store, and a large number of people. The shop fronts on the side of the street are all glass display windows, with beautifully decorated models and fashionable merchandise. There are not many customers in the store, most of them are membership. The feeling is to shop from high quality goods to luxury goods stores.

Of course, there are two points in the shop which are of the same character. First, the commodity must be corresponding to the character of the storefront. The jewellery placed on the stall is fake, and the price of diamonds can be sold in the glass of the jewelry store. Two, no matter which store it belongs to, if it is a little more noble than the shop of the same character, it will stand out from the peers and get the favor of consumers.