A Clothing Store Owner Can Also Set Up A Personalized Shop.
< p > nowadays, we all pay attention to what we do, and the clothing shop is even the same. At the same price of goods, what people want to buy from you is largely determined by the shop style.
If the customer can feel the different location of the shop and the goods at the first time when they enter the shop, then the business will happen in ten to nine. Moreover, if customers can leave a deep impression on the customers, customers will often patronize this personalized online shop.
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< p > so we have to reflect on whether your home page has set up a series of obvious pictures, flash and other hurdles to help highlight the location of online stores and merchandise. In addition, the standard 45% page proportion navigation and promotion column can significantly increase the home page hits.
By the way, I use the ShopEx system, in addition to the functions above can be easily realized, and the function of visual editing of pages can edit the names, words and pictures in page columns, and quickly establish their own style pages, which is very practical for those who do not know web technology.
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< p > < strong > three categories navigation, guide customers < /strong > /p >
< p > there are only one or two categories of navigation that are different from the general industry. The clothing industry needs three kinds of classification to guide customers shopping. My online stores are: < /p >
< p > 1, commodity classification: such as jacket, T-shirt, trousers and so on; < /p >
< p > 2, brand classification: TIM, ZARA and so on; < /p >
< p > 3, function / style classification: such as professional wear, retro style, etc. < /p >
< p > online shop has three kinds of classified navigation. We can highlight three categories to enable customers to find products more quickly and accurately, and browse through new windows to facilitate customers to choose comparison products.
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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > picture size < /a > convenient for customers < /strong > /p >
< p > customers choose clothing in the list of commodities. Basically, they decide whether to enter the detailed page of the product by careful examination. That is, the thumbnail of the commodity basically determines the right of life and death of the garment in the customer's hands.
Therefore, in the list of goods, the size of the picture must be able to fully display the characteristics of clothing.
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< p > here are several points to be emphasized: (1) the commodity list page is set up with 150 + 150 large size picture bits. (2) the way of displaying window displays enables customers to see the original products very easily.
(3) when the mouse is on the thumbnail, it shows the clear picture of the merchandise, so as to increase the customer clicking rate, and avoid the customers' a href= "http://www.91se91.com/news/index_c.asp" > buying behavior "/a".
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< p > < strong > shopkeeper recommends, the other kind of match is < /strong > < /p >.
When purchasing < a href= "http://www.91se91.com/news/index_c.asp" > clothing > /a > P, customers do not have a clear consumption motivation when choosing goods. Passive shopping takes up a lot of ingredients. Therefore, it is necessary to push products to customers actively through promotional activities and quality recommendation in online stores.
My online store has placed as many recommended products as possible on the list page, detailed page, shopping cart, browse the merchandise navigation bar and so on, effectively improving the purchase conversion rate.
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< p > clothing should be tie-in. For example, when we buy pants, we will choose two T-shirts to match. This purchase psychology can also be applied to the online store operation. It is particularly important to recommend similar products and the matching of different kinds of goods on the merchandise page, which can effectively promote the increase of the order shopping amount.
It is best to add several columns and functions, such as the detailed recommendation of the merchandise, the trend of the season, and the bundling function of the online store.
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