Changting: Small Investments Abroad To Boost Export Growth

Under the impact of the world financial crisis, foreign trade enterprises are faced with a severe situation of shrinking external demand and reducing orders.

However, in 2008, the 13 private enterprises invested by Fujian Changting Economic Development Zone "go out" to export 85 million 370 thousand US dollars, an increase of 48% over the same period last year.

These enterprises mainly export clothing and knitwear, and export markets are mainly for Eastern Europe, Middle East, ASEAN and other countries and regions.

In the initial stage of their "going out", the amount of investment is relatively small, usually between 100 thousand and 200 thousand dollars. Some even use thousands of dollars of start-up funds to rent a store in the local market and directly engage in wholesale and retail sales of goods.

Small investment brings large volume of export volume.

Changting Weihong Clothing Co., Ltd. invested $67 thousand in Dubai, United Arab Emirates, to increase its export volume, increasing from $about 700000 in 2002 to $13 million 920 thousand in 2008, with an average annual growth rate of 1.7 times.

Fujian Tian Shou garment weaving Development Co., Ltd. invested 50 thousand US dollars in two overseas outlets established in Romania, and also exported US $9 million 170 thousand in 2008.

The overseas customers of Changting's "going out" enterprises have a wide range of faces and are more likely to achieve market goals in the face of crisis shocks.

"Going abroad" also enables enterprises to gradually grasp and control the sales channels originally controlled by foreign importers and agents, share the benefits brought by channel value-added, and also narrow the distance between production and sale, supply and demand.

6 enterprises in Changting, which set up processing trade abroad, have driven and expanded the export of domestic spare parts and raw materials abroad through processing and assembling overseas through existing equipment, mature technology and semi-finished products investment.

This kind of "origin sale" is the investment way of "selling real estate", so that the relevant enterprises avoid trade barriers.

"Going out" also created the brand effect.

"Weihong garment" set up in the United Arab Emirates Dubai trading company launched the Fujian export brand "calino" trademark, through wholesale and retail channels to promote the local market.

Because of its high quality and moderate price, the brand has been widely accepted by local consumers.

Fujian Black Hawk zipper dress Co., Ltd. registered the "SPS" brand in Indonesia. This brand is not a famous brand in China, but it has a small reputation in the Indonesian textile industry.

Yang Jing: editor in charge