Icebreaking Operation Of Footwear Industry Informatization

From Whampoa customs, 1 pairs of shoes exported to Dongguan in November last year were 500 million pairs, down 8.8% from the same period in 2007. The value was 2 billion 360 million dollars, an increase of 17.3%; the average export price was 4.8 US dollars / double, up 28.6%. This shows a marked "price rise" characteristics. Recently, the second Huashan forum for Dongguan footwear industry, which was held on the theme of industrial informatization, was crowded with more than 400 shoe industry representatives, which could only accommodate more than 260 people. Many people even failed to enter the conference hall. The organizers said, "it can be seen that the determination of the people to be warm and warm, and so many people, is entirely beyond our expectation." Gon Freecss, Deputy Secretary General of the clothing and Footwear Association of the United States, thinks that the export volume of shoes exported to Dongguan in November last year showed a trend of price rise. The underlying reasons lie in two aspects: first, the increase in the cost of raw materials, labor and other costs; two, enterprises have consciously increased their requirements for product quality and increased their related inputs. Exports declined by 8.8% compared with the same period in 2007. In addition, the export decline is also characterized by a general decline in the export of major varieties of footwear. According to customs statistics of Whampoa, in November of last year, 160 million pairs of shoes and boots made of rubber or plastic outsole and upper shoe in Dongguan were exported by 15.1%, and 130 million pairs of shoes and boots exported to other rubber, plastic or recycled leather outsole leather shoes were reduced by 8.3%. 61 million 30 thousand pairs of shoes and shoes exported to other rubber or plastic outsole and textile material upper shoes decreased 2.4%; the three total accounted for 72.3% of the main varieties of footwear exports. According to the "Huashan Swords" forum organizers, Dongguan Leather Footwear Association and the US China clothing and Footwear Association, the first forum in 2007 was attended by more than 260 guests and the number doubled in 2008. "When we invited enterprises, we explained that it was better to just come to two people. I did not expect many enterprises to come to four or five people. The aisles on the venue were crowded with people." The organizers said that this is related to the shoe export situation this year, prompting many companies to learn from each other to cope with the economic situation in 2009. Dongguan Haina industry and Trade Co., Ltd. is a professional rubber factory that supplies raw materials for finished shoes. Huang Jian, director of the factory, said that at present, the factory is thinking about how to transform, and to engage in e-commerce and participate in online trading of finished shoes is the goal of the company within two years. "Economic and cold winter will always be over, and now is a good opportunity to plan for future development." Huang and Huang have similar intentions. Long Xiaojie also said that industrial information can at least play a positive role in broadening order channels, reducing logistics costs, and building information exchange platforms. Customs officials believe that we should continue to strengthen the role of trade associations and make plans for enterprises to "melt ice" through industrial informatization. We should pay more attention to product quality and safety. Statistics show that in November last year, Dongguan footwear enterprises exported to the three major markets of the United States, the European Union and Japan. Export shoes decreased by 12.1%, 2.8% and 11% respectively. Long Xiaojie said, "in November 2008, the United States passed the product safety act, and imposed more stringent regulations on imports of clothing, shoes, toys and furniture." "It is directly related to the selection and use of raw materials for shoes making, and shoe manufacturers in Dongguan should pay special attention to them." Long Xiaojie said, "however, we can take the opportunity to further standardize the manufacturing level of the industry, and at the same time improve the quality of domestic products." Customs professionals suggest that while focusing on quality and safety and accelerating industrial informatization, we should guide enterprises to implement "brand internationalization strategy", encourage enterprises to increase investment in R & D and design, adjust the structure of export products, increase the number of exports of high-grade and high added value shoes, and actively guide enterprises to implement the "going out" development strategy. It is reported that at the end of March this year, the first seminar on safety and restricted substances of shoes products will be held in Hangzhou and Dongguan. At the same time, CPSC, Nike, WAL-MART and other industry leaders will be invited to introduce how to comply with all the standards in the supply chain. Editor in charge: Yang Jing