Women'S Wear Enterprises Are In Urgent Need Of Transformation

Change belongs to this era. Change is a bit painful, but it's more painful if you don't change. Share the following successful changes with the provincial agents who operate women's clothing in the combination of brand management and wholesale in China!

1、 Establish your own good terminal, and don't take the best market and discount to operate the best terminal. The proportion of self operated terminals can be adjusted according to their own capital, talents and market capacity. For example, if you are doing business in Henan, you should not give up the retail business in Zhengzhou. If you can't do business in general merchandise, you should do business in stores!

　　 Advantages:

1. It can quickly reflect the trend of goods and help you place an accurate order. Why can't you place an accurate order with the manufacturer instead of making up the best sellers every day and solving the problem? People are also afraid of overstocking!

2. If your talent training base needs to be bigger and better, it must be impossible to rely on one person.

3. To set up local business standards, it is better to show them one more time than to say one hundred more times. How can we do well in site selection, design, construction, store layout and promotion?

4. Stable performance and reduce inventory risk. The "pure" general agent is generally earlier than the manufacturer's "flameout". How can we talk about the quality of service franchise stores?

　　 Suggestions for terminal establishment:

1. First, set up a pilot project in a city no more than 2 hours' drive away from you.

2. Large cities open large stores in second rate areas and open more stores.

No time management? This sentence belongs to the dead.

2、 Set up your own planning department or cooperate with professional studios.

　　 Function:

　　1、 Franchise store During the construction, the drawings were made. Don't think that the problem will be solved by asking the manufacturer to make three drawings for you. In fact, we can't do it at the scene. In order to hurry up, our store came by itself. Your investigation is to see that something has already happened. What are you talking about? It will take two years to change. The store should be opened once.

2. Follow up construction, control quality and summarize your construction experience.

3. New products list Planning, store layout and promotion cooperation.

Don't expect manufacturers to do it every day, take the initiative! Do early and reap early.

3、 Learn more by yourself. Don't pack, grab goods or visit your bank card every day. Your own improvement can improve your enterprise. A boss who doesn't always propose effective methods is not a qualified boss. At present, the women's clothing industry is not a lack of professional staff but a lack of professional boss! Have you seen the discs you bought? What can be used? Read the book, what can be used?

IV financial system Be healthy! Don't beat your head to make decisions.

5、 Cooperate with manufacturers to do "effective" media publicity to expand their popularity and reputation.

6、 Are there any criteria for selecting your franchise store? Does your store manager know how to use it? How effective? Need improvement?