Wanda's "Going To Department Stores" In Hangzhou Will Be A Trend.

The North Wanda Plaza, which is about to open in December 12th, is also in the final stage of investment. More than 80% of the merchants have decided to cooperate. The proportion of life experience formats has reached the highest among the Shopping Mall in Hangzhou, while Wanda Department stores account for only two times that of the main supermarkets. In Wanda's planning, we should not only "dress up" but also "go to department stores" in the future.

　　 "Foreign restaurant" will be the highlight of Wanda Plaza.

Hangzhou Wanda Plaza is located on the eastern side of the northern software park. The intersection of Shi Xiang Road and Hang Hang Road has a total construction area of 360 thousand square meters, covering large commercial centers, recreational and entertainment centers, indoor pedestrian streets, Hangzhou golden street shops, office buildings and other formats.

The layout of Wanda Plaza in Hangzhou basically replicates the consistent mode of Wanda Plaza, which has four business areas. The first floor is mainly international and domestic boutique, fast fashion and cosmetics stores. The two floor is domestic fashion, lifestyle, children's early education, etc. the third floor is men's clothing, outdoor experience, children's collection, catering, life matching, etc. the four floor is a uniform dining.

At present, the investment promotion work of Wanda Plaza in Hangzhou has come to an end. According to the responsible person in charge of relevant departments, more than 250 merchants will be present at the investment promotion conference held in June 12th. At present, 80% of the merchants have decided to cooperate. Last weekend, Hangzhou Wanda also led some merchants to visit Wanda Plaza projects in Shanghai and Nanjing, including Hangzhou local crystal brand, Jing Sheng Shi Shi, cool stone ice cream, children's clothing store Balabala Town, candy research room and so on.

"Besides Wanda Department store, Wanda IMAX international cinema, big player super music field, big star KTV and other main stores, Wumart supermarket is the main supermarket, UNIQLO is a fast fashion brand, and there are Starbucks, Haagen Dazs and so on. Hangzhou Wanda people said that in terms of catering, Wanda also has its own characteristics. "Many of the existing Shopping Mall restaurants in Hangzhou are mainly based on Hangzhou cuisine, while Wanda will introduce some brand names that have never been opened in Hangzhou, such as Yao City, Ho Chi, Qing Yi chafing dish, Ge le Ba Fang, Shu Jiang grilled fish and so on."

　　 Wanda Department store may not be "standard" in the future?

After chairman Wang Jianlin threw out the words of "going to costumes", Wanda's rumors of "going to department stores" spread like wildfire.

Last week, a piece of information about "go to department store" came out on the Internet. The news said that there would be no main department store in the Wanda Plaza project including Beijing Yanqing, Hubei Shiyan, Dongguan Dalang and Harbin Hanan.

The Wanda Plaza in north of the city still has the main store of Wanda Department store. The reporter confirmed to the staff of Wanda Plaza, and the other side did not acknowledge the news, nor did he deny it.

Although the problem of department stores in the development of Shopping Mall has been repeatedly discussed, it is still hard to imagine a Shopping Mall without a department store. The staff of Hangzhou Wanda Plaza said: "going to department stores" is the trend of the times. The Wanda will expand the shopping mall area, reduce the department store format or even store the main store. The original brands of Wanda Department store can be integrated into the shopping mall to avoid the problem of duplication and homogenization of Wanda Department store and shopping plaza brand, and reduce the waste of resources.

Efforts have been made to "dress up". Go to department stores "Wanda Plaza is bound to increase the life experience category. It is understood that in the planning of Wanda Plaza in the north of Hangzhou, the area of Wanda Department Store is only 21 thousand square meters, which is only equivalent to the area of two Wuming supermarkets (the main supermarket occupies 10 thousand square meters), and the proportion of three kinds of formats in the future catering, life experience and clothing is about 3:4:3. "Wanda life experience category is the highest proportion of Shopping Mall in Hangzhou." Hangzhou Wanda side said.

Hangzhou Wanda Plaza The life experience category is divided into experiential retail and experiential services. The former includes home and gift shops, while the latter is children's early education. In Shanghai, Nanjing and other places Wanda Plaza, this kind of life experience category also occupies a very high proportion, often a whole floor is all kinds of large and small creative gift shop, book bar, digital living hall and so on, the guests come and go, very lively.

　　 stay North of the city Whether or not we can gain a foothold is still unknown.

In Hangzhou, where the retail industry is very mature, there are not only single store stores such as Hangzhou Tower and Jie Bai, but also chain stores and commercial complexes like Yintai and the Mixc, impression city's foreign retail alligators.

In the North block of Wanda Plaza, Zhongtai Yintai city has been covetous, and Huarun has also taken the Lan Xiang complex. In addition, the linear distance between Chengxi Business District of Xixi impression city and Yintai city and Wanda Plaza is only 4 kilometers, about 15 minutes drive. Hangzhou Wanda has also made investigation and statistics, and its surrounding areas will form 10 to 15 shopping centers in the next three to five years, with an additional 1 million 330 thousand square meters, which is 3 times the volume of the existing business. The fierce competition in the future can be imagined.

But this did not seem to stop Wanda's expansion. According to the relevant sources, Wanda has already looked good. The second Wanda Plaza in Hangzhou is likely to be located in the Olympic Center. This plot happens to be located at the junction of Binjiang District and Xiaoshan. It is not far from Qianjiang new town. Qianjiang new town already has the Mixc and sand boats, and it will usher in new faces such as Raffles square and High German land Plaza.

Wanda people said that Wanda Plaza will be the characteristic of Wanda in the face of location selection and the layout of life experience. "If you can take this land, the location of the shopping center will be closer to the main city area, and the business circle will also have larger radiating surface."