Exploring The Story Behind The Closure Of Licang Bora Department Store In Qingdao

< p > 100 yuan, trousers, shirts and half sleeves bought three pieces. At 10:30 in the morning of May 17th, Ms. Li, who came shopping with a family member, on the 2 floor of Bora department store, said she had come to buy things for her children, but did not expect to buy a lot of them.

< /p >

The shop named Ms. P buys clothes. The shop is called WIR. On the ten rows of clothes hangers on the scene, ninety percent off billboards are erected.

The men's shirts on the hangers are mixed with women's wear, jeans are women's men's Mashup, and there are a lot of clothes in the middle of the shop. Trousers, windbreaker and shirts are all there.

The five or six shop assistants are busy sorting out the goods, and seven or eight customers are busy cleaning the goods on the spot.

< /p >

< p > this is the most lively shop in Bollywood Department on that day.

The third floor has been emptied. The first floor of the gold and silver counters occasionally came in one or two customers, and one of them was $30 yuan.

"This dress is taken away by 138 (yuan), and it has not been less than 158 yuan before." Jerini's salesmen said to the customer who came to collect the bottom goods. Anyway, the department store was closed.

< /p >

< p > there are nearly 100 square meters of leather goods store in the central area of the first floor. From the smallest double wallet to the shoulder bag, the price ranges from 200 yuan to more than 1000 yuan.

The shopkeeper smiled bitterly and said, "I'm not afraid of your jokes. Sometimes we can't sell a bag every day. We earn so much money that we don't even have enough rent and shopping."

< /p >

< p > bah Lai Department store, where many adults play with children, some customers in Huarun supermarket also enter and leave.

A laugh and a laugh outside the door will make some people feel uncomfortable when they suddenly walk into the department store.

It's too cold and too quiet inside.

< /p >

< p > < strong > the salesmen of each line have different statements < /strong > < /p >.

< p > Vichy Wang Li sells the products of Li Quan products. The opening of Bora department store is coming.

She said that for more than two years, business has been very mild. I don't know why.

After changing into new mart, it is necessary to re inviting business, and I do not know if the counter will come again.

< /p >

Song Jie, the Maybelline P, is a very capable person who speaks very well.

She came to the counter last March 8th, and her business was good.

At twenty percent off, the daily turnover is more than 10000, while the next L'OREAL counters sometimes earn more than 30000 a day.

But stores sell and sell out, and they can't keep people. She said that it should be a matter of management.

< /p >

P is not far away from the merchants' Silver Tower counter. The staff are placing the goods placed on the counter one by one in a box.

It is about to move away. The staff member said that compared with other shopping malls, the location is general and the traffic volume is not good.

As for the new shopping mall, the merchants Silver Tower is still not coming back, and she is not sure.

< /p >

< p > if the boresight department store is too rare, it may not be appropriate, because on the two floor there are still signs of Cartier crocodile, Adani, Champs Elysees and Heng Yuan Xiang, and there are also gold and silver brands such as Zhou Dafu and Zhou Shengsheng downstairs.

There are clothes and gold and silver jewelry counters in the department store, as well as clothing and accessories outside the department store.

However, there is no obvious distinction between layers, and the department stores will soon be closed, resulting in a small number of passengers, which also affects the popularity of other neighbors.

< /p >

Ms. P, who has worked in the checkout counter of Bora department store, said that the total number of three storey counters in the shopping mall was about 200. In her memory, the highest turnover should be about 1 million yuan on the day of the celebration in 2013, of which a Huang Jinpin card on the first floor accounted for more than half.

< /p >

< p > according to its official micro-blog, baorai department store and its shopping malls belong to the same company. They range from jewelry, jewelry, cosmetics, fine men and women's clothing, luggage and leather goods, footwear, glasses and so on. At present, they are the only department stores on the South Bank of the Li Cun River, and the most recent department store away from the Cangkou and the former Sifang district. They sit on the southwest department store in Licang.

It seems that the argument that remote location leads to market failure is not true.

< /p >

< p > UNIQLO can open yellow. This shows that there is a problem in the shopping mall. Mr. Lu, who lives in Bato garden, said that although they had lived opposite Baole department store, their family had not gone for more than a year.

There are too many big brands, many brands that have not been heard before, and the price is not cheap, so they do not want to go.

< /p >

< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > Licun shopping malls > /a > ushered in hand to hand combat > /strong > /p >

< p > walking along the Li Cun river for 15 minutes or so, then turn left and enter the most prosperous section of the entire Licun business district.

The academy road and Xiangyang Road are not wide enough. With the construction of the project, private cars, buses and taxis are crowded together, and several traffic policemen are constantly directing around.

Both sides of the road are full of people. The east side of the city is full of people. The opposite side of Licang Suning super shop has many employees standing outside to promote sales.

On both sides of the road are commercial buildings, Laoshan department store, Lai guest shopping center and Northern China World Trade Center neighbour, and AUX Plaza is opening soon, and the Ginza is under construction.

< /p >

< p > industry insiders say that shopping malls in Licun can be broadly classified into three categories: Laoshan department store and Northern China World Trade Center are traditional shopping malls, Viceroy Plaza, Lido and other parity supermarkets. Besides, there are commercial complexes such as Wanda Plaza, Weidong Yue Ke City and Baolong Plaza.

There are also traditional shopping malls, which are suitable for the middle-aged and the elderly, with relatively inexpensive prices. There are also new shopping malls with shopping and entertainment as well as Suning and other professional electrical stores, which can be described as numerous commercial forms that meet the needs of consumers at all levels.

< /p >

< p > why does the new urban complex come to the end of Baole department store, while the traditional shopping mall's northern China World Trade Center and Laoshan department stores are very popular? "Things here are expensive and cheap." in May 18th, Ms. Yu said that there were many clothes for the elderly in shopping malls, and she bought them specially for her mother-in-law.

< /p >

< p > however, behind the numerous shopping malls, there is already a sign of being close to saturation.

Not only Bao Lai Department store, the street project of Lok Ka city is also quite deserted, but there are not many shops on the street, and many are not rented out.

With the Ginza square and Central Park built in the future, it will be a fierce fight in the future.

< /p >

< p > the number of shopping malls increased, but the roads did not increase.

Mr. Cheng, who lives in Fengshan Road, said that road congestion has become an important reason for restricting the development of the surrounding shopping malls.

In addition, the number of parking spaces, whether it is suitable for play and entertainment will be one of the important competitiveness of the mall in the future.

< /p >

< p > a staff member of a shopping mall on the academy road said that few people in the city went to Li village for consumption, and the consumption in Licun was concentrated in the vicinity of Lok Ka City, and there were Laoshan department stores, Wiki and so on. The shopping mall of Baole department store was isolated from the core business circle and did not interact with other shopping malls.

< /p >

< p > < strong > will introduce the new Ma te new change < /strong > < /p >.

< p > after the announcement of "a href=" http://www.91se91.com/news/index_c.asp "Bao Lai Department Store < /a > Licang store will be closed soon, in May 19th, Jimo store of Bolai Department issued a statement:" the strategic adjustment will be terminated in June 15th.

If the membership card is 2000 points, please change the points as quickly as possible. The membership card and the gift card will be used up before June 10th.

< /p >

On the day of "P", the reporter interviewed the person in charge of regional investment in Baole department store, Licang store, in order to lease the booth.

She said on the phone that the new business group, New Mart, will enter the location of the original Borel department store in June 15th.

Will the New Mart open soon? She said that New Mart needs to be renovated. If it can not be opened before and after eleven, there will be no problem before Christmas.

< /p >

< p > New Mart is the Chinese plation of "NEW-MART" in English. According to the interpretation of Da Shang Group, the new business is the re creation of the latest formats, latest technology, latest means and integration of the highest level in the retail industry. It is also a landmark of the big business group's modernization and internationalization. Its area is generally more than 100 thousand square meters, its format is rich and its functions are complete, providing consumers with one-stop shopping and leisure services.

< /p >

< p > and according to media reports, in April 28th, Baolong real estate and DAC group held a strategic cooperation signing ceremony in Dalian, and signed bilateral strategic cooperation agreements on four Baolai department stores, including Licang stores in Qingdao and Jimo stores.

< /p >

< p > "although the traditional retail industry is under the impact of the electricity supplier, the survival situation is not optimistic, but the operation of the mall itself is also very important. If there are more brands or big brands with large profit margins, it may still be prosperous for some time."

A cosmetics agent on the first floor of Bora department store said so.

< /p >

< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > traditional shopping mall > /a > where to pition? < /strong > /p >

Under the impact of electronic commerce, where p is going, where to go is also one of the thoughts that Bole brought to the industry.

< /p >

< p > since 2013, the leading brand of mother and infant products frog has encountered a turbulent "shop tide" in Qingdao. Ningxia Road shop, BELLE store, thumb square shop and Yanji road Wanda shop have been closed down.

A sharp contrast to the closing tide is the surging sales of these brands through e-commerce.

A Boshiwa International Holding Limited staff member said that the doctoral frog brand has launched its flagship store in Amazon, Tmall and Jingdong. In addition, the frog has also established its own electronic mall, and its online sales performance is "pretty good overall".

The staff also said that not only the doctor frog, the whole industry entity department store has already become the "fitting room" in the online shopping link, this trend makes the physical retailing in an increasingly embarrassing situation.

< /p >

< p > in the shopping arcade industry, the closure of Baole department store is also concerned, as well as Liqun online shopping mall's Jingdong.

In the view of e-commerce analysts, Liqun online mall is not a war declaration for Jingdong, but rather a revolutionary declaration for itself.

That is: under the background of the rapid development and marketing stimulation of the electricity supplier, the consumption habits of young people have gradually shifted from the physical store to the Internet. As a group of traditional shopping malls, the group is seeking to move to the online shopping mall to a greater extent.

< /p >

Less than P, in May 9th, a high-end forum involving more than 10 department stores supplier giants and well-known economists was held in a five star hotel in Laoshan district.

Exploring the outlet and pformation of department stores in the new situation has become the theme of the forum.

< /p >

< p > industry insiders pointed out that the road of integration of e-commerce entities is not a smooth road, and not all retail businesses can successfully "touch the net".

Qingdao Mackay and Yong Wang shopping centers have opened official online stores, but Internet sales and physical store sales are "not at all level".

Suning.com is a successful example of developing e-commerce platform for retail enterprises. However, in the eyes of insiders, this kind of success is built on the basis of no profit.

< /p >

< p > for the traditional business enterprises in the context of e-commerce, where should they go? "Cui Xun, vice president of the school of management and director of the Department of electronic commerce, Ocean University of China, said:" traditional business enterprises will not be involved in the "death" of the electricity supplier, but they can not be completely replaced by the line. The best state will be the effective combination of the two.

In this regard, he explained: "the advantages of the electricity supplier is convenient, and the shortcoming is the lack of consumption process experience. Therefore, in the future, the O2O strategy of enterprises is to combine offline experience with online consumption."

< /p >

< p > Zheng Liangyu, general manager of Ginza department store, said that at present, some stores are moving towards shopping centers, and experience is the magic weapon for the survival of the physical stores. Therefore, we need to foster strengths and circumvent weaknesses and bring the immediacy and experience of the physical stores into full play.

Good children (China) Trading Co., Ltd. CEO Gao Cheng said that the department store has undergone a fundamental change, previously a simple sale, now basically 50% of retail, 30% is dining, 20% is entertainment.

< /p >

< p > case of Baole department store as an island shopping mall, this page is about to be turned over. Who will become the next one? < /p >