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Zheng Huanjian: Kidnapping Consumers Is The Way To Die.

2014/5/16 8:43:00 30

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kidnapping consumers, one time, two times, and third times, will always be abandoned by the fashion trend.

As a Chinese local jewellery brand, if you want to stand in the fashion circle, in addition to the "craftsman" focus, you need to grasp the hearts of consumers, understand them, close to and innovate their ideas, so that it is a qualified brand, in order to design works that are welcomed by consumers.

This is what Zheng Huanjian insisted.

the focus of craftsmen is /p >

Mr. Zheng likes to tell stories, and people who have precipitation and experience have always been so.

He talked about the history of the establishment of Manu jewelry. It was in 1996. The founder and chairman of the company and Mr. Zheng Gengjian, who founded the honeydew from the advanced sense and passion of fashion, started from the production and processing. With the focus of craftsmen, the products and crafts stand out in the jewelry industry, which laid a solid foundation for the pformation of ADK brand.

Of course, it was the time when Shenzhen's local jewelry market fluctuated. In 1998, as the first jewellery company stationed in Shui Bei, manna was faced with a water and shell industry which was not standardized enough. It carried a difficult industry mission. It accompanied the whole water and jewelry circle to grow vigorously, and witnessed the growth process of the whole water and jewelry circle, and even led the growth of the whole jewelry circle.

less optimistic environment is the best way to exercise.

Some enterprises have been sinking down, and some have been floating up.

Mr. Cheng is somewhat proud. He said that in 2003, he became the designated supplier of the world gold association. In the next few years, he was awarded the honorary title of "China famous trademark" and "China famous brand product". In 2010, he was awarded the first prize of "China KK gold company". This is the highest honor awarded by the Chinese jewelry industry in the field of KK gold, which marks a brand new development era of China's gold.

Mr. Cheng said that this long list of pcripts has many bitter and hard work behind it, but with a large number of advanced equipment, it has always maintained a superb craftsmanship level, so it can go to the present.

"P >" we are from design, research and development, processing to product marketing are all a line, have their own independent factories and exhibition halls, so we can ensure the excellent quality and quantity of products. We combine traditional technology and new technology, equipped with the most advanced equipment, so that our superb technology can be displayed in the most advanced equipment.

At the same time, we will introduce some excellent craft from abroad to make our products more exquisite, novel and unique, and always walk in the forefront of jewelry trends.

Mr. Cheng made a summary of his successful experience.

design work can not be kidnapped < a href= "http://www.91se91.com/news/index_c.asp" > consumer < /a > /strong > /p >

"we always adhere to original works, adhere to original design, and approach consumers.

Because only the landing terminals with better creative design can be combined with the terminal consumers and recognized by the consumers, so that the brand can develop for a long time. "

Mr. Cheng has always opposed the profit view of "kidnapping consumers", and the forced consumption view will not last long. Only when we get close to the readers' understanding of the readers and do the conventional design, can we make any works that are welcomed and welcomed by consumers.

for the current jewelry consumer market, the jewelry circle should be coexisting with diversified consumer groups. Jewelry consumption is different from the age class, but because of the needs and tastes of different consumers, and there will be differences in different regions, this requires accurate market judgement.

"Only by combining the needs of consumers and understanding the psychology of consumers can we better grasp the development trend of the whole market."

Mr. Cheng said.

of course, before this, we must first have a good designer team, and designers also need a good platform to play their creative ideas. Jewelry enterprises need to integrate various resources to promote the common development of design and brand.

"Apart from having our own design team, we also combine resources from some excellent designers at home and abroad.

Through the support of their own design team resources, through the contact and cooperation with other excellent designer resources or related organizations, their excellent creativity can be displayed perfectly through our enterprises, thus promoting the development of the brand and landing to the terminal market to achieve the maximum value of the two sides.

For this reason, he can save and discover some creative designers.

"P" fashion circle can be said to be changing day by day, regardless of the brand itself and designers, they need to keep looking forward and updating the knowledge base.

Mr. Zheng thinks that every brand has its own outstanding place. Besides the works of the company itself, many other jewelry brands he likes, while appreciating, he is also studying other excellent brands and constantly promoting the sustainable development of his brand.

don't miss global luxury consumption trends /p >

P > study but not imitate others, improve but keep the classic.

"I think it's the key to do well in the characteristics of my own brand, and then dig deep into the elements of Chinese culture and combine with western fashion and fashion. This is a good way to show."

In October 15, 2013, the ADK brand and the global authoritative jewelry trend publishing house Trendvision Jewellery + Forecasting released the 2014 global jewelry trend trend, and made a professional discussion on the rising trend in 2014.

Around the global consumption trend of luxury goods, it puts forward five styles: essentialist, exotic, grotesque, romantic and digitalist.

"our < a href=" http://www.91se91.com/news/index_c.asp > Design > /a > works are also centered around these styles, and finally evolved into excellent works to reach the market, and the facts fully show that our direction is right.

Mr. Cheng said that in the future, he will always promote the development of the brand in an international perspective.

in fact, as a global jewelry supplier, Manning has a long-term cooperative relationship with international organizations such as the world gold association, the world platinum Association and other international brands and institutions.

< a > href= > http://www.91se91.com/news/index_c.asp > diversification > /a > walking on the way ahead. /p >

in today's era of Internet development, to a certain stage, the development of electric business is inevitable.

"But for now, the physical store is much more than the online store, and the development direction is online and offline integration.

How to combine the power of brand and the strategy of network marketing is a must for future development.

Mr. Cheng said that with the growing maturity of online sales development mode, the future electricity supplier is inevitable, and Manning is gradually building its own development platform.

as for the popular way of promoting "micro films", Mr. Cheng said that at a certain level of development, manna might also try.

In reality, the future development of mango is the diversification in the field of jewelry. "We will develop a systematic and professional development strategy from many aspects such as wholesale, retail, franchisship, marketing, e-commerce, and so on. On the basis of the current development, we will continuously improve our strength and continuously enhance brand influence."

Mr. Zheng said that retail ADK has proposed the idea that women should have at least 8 pieces of K-gold a year. The "global K-gold private home" ADK is designed to achieve K-gold lifestyle and women's clothing. So, in the future, manna will also promote K-gold to become the mainstream of global jewelry consumption.