Yan Ping, General Manager Of En Business Department: Emotional Experience Of Wearing Art Works

< p > < strong > to become a work of art or to wear artwork < /strong > /p >

< p > Europe and America < a href= "http://www.91se91.com/news/index_c.asp" > luxury goods > /a > big brand exquisite exquisite handwork and high quality fabrics. When some local brands in China are unable to get good material, general manager Yan Ping confidently says: "more than 80% of our flour comes from Europe, and some fabrics are compared with international luxury brands."

Many fabric dealers admit that INSUN's fabric is the best among the women's clothing in China.

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< p > on the current practice of "starvation marketing" in many big price increases, Yan Ping said, "at present, Chinese consumers are becoming more mature and more focused on the sense of experience. This experience is not the luxury of price, but the emotional experience after buying clothes.

We will develop in this way, rather than simply pursue expensive prices.

Consumers are no longer like consumption a few years ago.

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"P > fashion development is also like this. With the change of consumer concept, fashion design is no longer exaggerated, but a highly skilled design.

In 2005, the formal dress ceremonial dress series was more complicated because of its design and inclined to stage costumes.

After adjustment, from 2007, our dress is more emphasis on architectural tailoring, less is more.

Use the least details to express deep cultural details.

She thought a little bit: "the characteristics of the group we are targeting are the artistic elite of the workplace."

As we agreed with our customers, "a person is either a work of art or a work of art". This woman is confident and independent and refuses to elaborate details in dress.

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< p > < strong > the fashion story "Bole search for a thousand li horse" is less than /strong > /p.

< p > time records history and promotes development and innovation.

INSUN was ten years old in 2014. In the past ten years, apart from giving consumers the "emotional experience of wearing artworks", what changes have the brand undergone? < /p >

< p > "in 2002, JONES went to the UK to study and study, and had a chance to get acquainted with the older British brand. The marketing was not good enough, and the simple brand style was very JONES driven. If it was introduced to China," then the love of that moment lingers on for many years.

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< p > "rain drops drip down, interwoven under the echo of the corridor, so that Bridge's night is full of tranquility, I touch gently, feel their rhythm of life, touch the feeling of flowing gurgling, like the Zen of rain.

Keep the flow follows like water, some elegance needs you to wear to understand, some gentle and beautiful need your touch to know precious.

JONES signed 5 years of cooperation, and 5 years later, in 2009, we fully owned INSUN's independent operation right in China, including R & D, production, logistics and channel management.

Yan Ping speaks lightly and recalls this beautiful picture.

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< p > < strong > "INSUN is also the first brand to put forward the concept of" a href= "http://www.91se91.com/news/index_c.asp" future sense /a ".

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< p > from the newly launched or suspicious or cold view to the current exclamation and expectation, INSUN has gradually matured and perfected the brand DNA of "simplicity, neutrality, modernity, design sense and high taste", and established the solid position of China's local luxury brand. Today's INSUN has been asked by peers and partners to become the "a" href= "http://www.91se91.com/news/index_c.asp" /a designed by domestic brands.

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< p > the design of "futuristic" highlights women's brevity and practice. It brings exquisite and fluent pursuit and unique dress experience to the confident and independent modern elite women, and sublime the inner understanding of customers' value of self existence and pursuit of life art.

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< p > when I think about the pition, the pressure from the terminal team comes from the pressure of the market. I feel that a piece of paper can make people collapse.

Market changes, ups and downs, cusp, fortunately, he has a team like Taishan.

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< p > Yan Ping seems to have gone back to the scene of the experience. "In 2012, it was a new era of human history," the industry expert once said, "the two year of the year is so exciting."

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< p > luxury brands in Europe and the United States always need advanced customization, and the Chinese local clothing brands are developing the market.

INSUN regards it as the direction of future development.

"We always have advanced order series, but we are not completely big."

Yan Ping said, according to customer psychology analysis, INSUN's customer base is at the top level, belongs to the emotional consumption demand crowd, they have higher requirements in dressing, pay attention to their own personality characteristics, brand simple and neutral design is very consistent with the needs of our customers.

The series of advanced customization will gradually evolve into private customization, giving personalized customers unlimited happiness.

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< p > of course, this personalized design needs excellent team of thought. INSUN is never careless on this point. Their team includes two parts abroad and domestic, two teams work separately, every month or quarter, Italy's overseas team comes back, or the domestic team goes abroad.

Foreign team creative director has served the luxury brand Fendi (Fendi), while the domestic team includes overseas returnees from famous foreign design institutes and famous designers in China.

"The two teams worked perfectly."

Yan Ping is so commented.

This combination of excellent works from Chinese and Western design teams has absorbed 70% of the VIP loyal customers of the brand. "Apart from design, we have a wardrobe service for VIP customers to help customers match and repurchase, and help customers create an image that is consistent with their personal style."

This is also one of the reasons why brands win consumers.

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"P >" INSUN has been recognized by the industry for ten years. In the future, we hope INSUN will become the implementer of the internationalization of Chinese women's wear brands.

China's INSUN's clothes became the INSUN of the world.

This is the expectation of all our INSUN people.

Yan Ping said that the brand will go overseas in the future. Macao store will open in June this year, and then it will open to New York, London, Paris and other fashion capital.

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