The "Slow Three" Principle In Regional Market Promotion Activities

< p > < strong > 1., we need to take time to understand the key problems in the investigation and analysis of critical issues. < /strong > < /p >
< p > there are no two identical a href= "http://www.91se91.com/news/index_c.asp" > regional market < /a >. Therefore, any successful or mature regional market operation experience will be copied without any modification to another regional market, and the result will be very different and the lesson will also be profound. The key issue investigation in regional market is the key to decide whether the regional marketing promotion plan is right. < /p >
< p > is the reason of brand, the reason of product popularity, cognition, reputation and so on. It is also the reason of channel, terminal management and consumer recommendation. The complexity of the situation brings many variables to the design promotion plan. Therefore, to identify the most critical marketing problems that need to be solved in marketing, we can not guarantee that we will not make products because of the brand problem; it is the problem of product awareness, and we should do publicity; it is a matter of channel management and terminal management, and do consumer promotion. < /p >
The problem of P survey must be accurate and must be the most critical problem to be solved in order to achieve the goal of improving regional market sales. Therefore, the work of investigation and analysis must be rigorous, slow and meticulous, and must not be judged by subjective or superficial or deep understanding, resulting in the final erroneous conclusion, so that all the work behind is deviated from the actual needs. < /p >
< p > < strong > 2. design < a href= "http://www.91se91.com/news/index_c.asp" > promotion < /a > activity plan takes time to clearly express sales promotion factors < /strong > /p >
< p > finding the problem is to solve the problem. This is the design promotion plan. A scientific and rigorous design plan for promotional activities is a powerful guarantee for approval. Most of the regional marketing promotions are not directly approved because of the inaccuracy of the regional market analysis, the unclear purpose of the solution, the lack of innovation or confusion in the promotion content, the unclear budget of resources, and the unorganized management method. The situation is varied, but in the end it is reflected in the lack of preciseness in the design of the promotion plan. < /p >
< p > a complete "regional marketing campaign plan" text should include: promotion theme; regional market key problem analysis; promotion purpose; promotion time; promotion activity content; promotion activity execution and management; promotion activity resource budget; promotion activity effect evaluation. < /p >
< p > > a href= "http://www.91se91.com/news/index_c.asp" > regional sales < /a > if the manager did not spend more time on the design of the promotion plan, he did not clearly reflect your sales promotion ideas to the superiors. Instead of waiting for a vague report, he missed the market opportunity and lost the market share and occupancy rate. < /p >
< p > < strong > 3., training personnel should take time to do rigorous and meticulous training < /strong > < /p >
< p > promotion plan is inseparable from the execution of sales personnel in the regional market. People often say, "three plans, seven executes". Many experiences and lessons tell us that before a regional marketing campaign is implemented, sales personnel must be trained in a comprehensive and detailed manner. < /p >
< p > the author has helped a client to carry out new product promotion activities. Among them, there are outdoor banner media plans for brand communication. Therefore, we have made provision for the standard information needed to disseminate banners, and CD-ROM has been handed over to relevant leaders in various regional markets, including standard words, standard colors, contents and sizes. However, in the course of implementing the plan, many regional markets have had a tragic ending of one color and one font. This is the result of no special training for relevant personnel. Under normal circumstances, there are differences in career, quality and experience between scheme planners and executors, and there is a gap in cognition. Therefore, the planners must not enlarge the things that they think are easy to understand or take for granted. Therefore, whether it is simple or systematic and complex promotion plan, when we face different salesmen and regional markets, we need strict and meticulous training before we can import and execute. Moreover, this kind of training needs comprehensive and thorough, and it must not go further. < /p >