The Rise Of Shenzhen Underwear Industry Leads The Whole Country.

< p > yesterday, Cui Hengyong, a fifth generation descendant of Tai Xiang, presented a trademark to reporters at the headquarters of Nanshan in Shenzhen 120 years ago. At the same time, he displayed the belly bag product of 2014 Shenzhen < a href= "http://www.91se91.com/news/index_f.asp" > underwear "/a" exhibition.

An antique hundred year trademark, a fashionable new product with traditional cultural connotation, the hundred years old brand is innovating the perfect new student in Shenzhen.

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< p > Zhang Fengwei, Secretary General of Shenzhen underwear industry association, told reporters that, like Tai Xiang, many enterprises chose Shenzhen as a headquarters base, becoming a little giant in the underwear industry with complete industrial chain, leading the fashion of Chinese underwear, making Shenzhen the largest underwear industry headquarters in the country.

According to statistics, the annual output value of Shenzhen underwear industry is more than 30 billion yuan, accounting for 10% of the country's total.

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< p > < strong > the rise of underwear industry "Shenzhen power" < /strong > /p >

< p > the underwear industry of Shenzhen, a traditional dominant industry, was first driven by the radiation of Hongkong's underwear industry. Its brand and market advantages were obvious. It has always been in the leading position in the country. No matter the production, sales, output value or export volume, it is ranked first in the large and medium-sized cities of China. Meanwhile, many international brand underwear brands are also processed and manufactured in Shenzhen.

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< p > underwear industry is rising a "a href=" http://www.91se91.com/news/index_p.asp > Shenzhen < /a > strength.

At present, Shenzhen has over more than 200 underwear enterprises, and has 600 million pieces of underwear each year, forming a relatively perfect industrial system and cultivating a large number of well-known and outstanding backbone enterprises.

Such as the Virginia International and emerging industries group with over 10000 employees, the first three of the underwear sales in the country, Manifen, the world famous ODM enterprise, Virginia and dice, the world's largest swimsuit enterprise Fuhua, and sell billions of dollars in channel brand urban beauty.

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< p > underwear industry's "outside show" benefits from "inner wisdom".

On the one hand, we have the opportunity to first contact the latest international accessories, and on the other hand, we can make imaginative designs leading the fashion trend of underwear in China.

For example, the charm curve is the first to create a corset without a steel ring, to build a healthy underwear.

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< p > < strong > innovation environment consolidating the headquarters base < /strong > /p >

< p > at present, Shenzhen is building a regional brand of underwear industry, pushing forward the construction of "upgraded version" underwear headquarters base.

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< p > > a href= "http://www.91se91.com/news/index_f.asp" > underwear brand "/a" gathered in the Guangming New Area underwear base, has been approved for the municipal foreign trade pformation professional demonstration base, and strive to build the national foreign trade pformation underwear industry upgrading demonstration base.

At the same time, headquarters building is built in the underwear base of Guangming New Area to attract the world's leading underwear enterprises to enhance the original design ability of Shenzhen underwear industry, and guide enterprises to grow in the direction of innovation, brand, efficiency and headquarter.

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< p > underwear enterprises in Hongkong also set up headquarters or R & D centers in Shenzhen.

Huang Qizhi, chairman of Hongkong underwear industry association, said that although Hongkong is still the largest underwear sourcing base in the world, many Hongkong underwear enterprises began to shift the focus of market development to the mainland because of the fierce international competition.

In this process, many Hongkong enterprises invest in Shenzhen, and set up underwear production plants, raw materials factories and R & D bases successively, and reduce the R & D and production costs by utilizing Shenzhen's talent resources and industrial advantages.

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