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How Does UNIQLO Ryui Masa Take The Road Of Brand Internationalization?

2014/5/14 9:12:00 61

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UNIQLO Ryui Masa Brand Internationalization

fashion brand "UNIQLO" tries to change people's life through the concept of "Life Wear" and so on. Chain stores have been stationed in major cities around the world, and customers have grown rapidly. 
 in the future, the focus will be on the establishment of R & D centers in the world's major cities and the training of inter country talents. 
 on the internationalization of UNIQLO: UNIQLO as a global brand, manufacturing and marketing new a target= "_blank" href= "http://www.91se91.com/" > clothing /a >, in order to have more customers, we must actively explore the world market. So far, we have put forward many ideas, such as "Life Wear". We hope that through our commodities or shops, consumers can truly understand and become our fans, this is a virtuous circle. Now my daily work is centered around globalization and internationalization. For example, the day before yesterday, there was a visit from India. Yesterday it was an American customer. Today it is a Turkey client. Every day, through video conferences and overseas contacts, the frequency of conversations with foreigners is far more than that of the Japanese. 
At present, the overseas business of UNIQLO is running well in all countries, P. There are stores in all Asian countries, and sales are good in Europe and the United States. Although Anti Japanese demonstrations broke out before China, the recovery was faster than we thought. According to the survey conducted by local magazines, UNIQLO has been selected as the top ten in the industry. This shows that although we are Japanese enterprises, the behavior of contributing to China's < a target= "_blank" href= "http://www.91se91.com/" > textile /a > industry has been recognized. In the future, as China develops, we will grow rapidly. UNIQLO's biggest market is in Asia. Of course, due to the TPP's proposal, Asia and the Pacific Rim have great potential for growth. At present, UNIQLO has opened a number of shops in San Francisco on the west coast of the United States, close to Canada. In the future, it is also ready to open shops in Losangeles and close to Mexico. In the future, shops will also be opened in central and South America. Australia and New Zealand are no exception. Of course, the biggest market is in China. 
In the P market, the competition is very intense. The high rent has led to difficulty in making profits in the initial stage, and the shop is still in deficit. But the flagship store in Fifth Avenue, New York, is very important and profitable. While selling clothing, we are exporting Japan's culture to the world. 
 for example, at the beginning of the opening of stores in the United States, no one can believe that Americans working in UNIQLO will adopt Japanese style services. Of course, in the future, while developing chain operations, we will actively acquire local enterprises and employ local talents. At present, the people of the world are shopping in the US, so the US market still has great potential. In the future, we will make profits through opening stores in the suburbs. To open a chain store, the most important thing is to employ excellent talents. Not just CEO, but also a good manager team. We want to be the first enterprise to change the world through clothing and create new industries, just like the high-tech companies in the United States. 
 about the R & D centers all over the world: globalization is also localized. Opening and selling clothing in the United States not only keeps our DNA, but also has to give consideration to the way of thinking in the US. But it is not the clothing that is only sold in the US, it must be popular all over the world. 
 in the future, we need to strengthen the functions of R & D centers in Japan, New York and Paris. In Japan, Japan, China, South Korea and other Asians (Asian stores) are the main people in New York, mainly in the United States in Paris, mainly in Europe with the most talented people in the region, to capture the needs of the region. But this does not mean manufacturing limited geographical commodities, but by capturing demand and producing goods that can sell the world well, then the planning power of the group will be used. 
 for clothing, with different regions, history and culture are not the same, there is a fashion that belongs to local life. In such a cycle, local fashion is gradually taking shape. What we need to do in the future is to keep the DNA of UNIQLO in Japan and create the universal elements of the world. In the future, we will increase the completion of garments by setting up R & D centers around the world. 
 on personnel training: now the whole world thinks that fashion is a sunrise industry, and we are trying to create new industries through clothing, so now we are actively creating conditions for employees to go global. Those who have worked for more than 10 years, who are not proficient in English and hate to contact foreigners, can only be dispatched to local grass-roots departments. 
 everyone has different ways of looking at problems. Working overtime in UNIQLO is inevitable, and it will be hard work. But we offer a chance to raise salaries and promotions for those who work hard. We should try our best to become a good company. We should not be called "sweatshop" or "black hearted enterprise". 
 in the future, I am not prepared to admit those who do not make UNIQLO as the first choice in terms of employment standards. Those who are also preparing to apply for the banking and securities industry should not choose such a strict company. The manager is actually very hard work, but UNIQLO really manages the manager as a manager. The proportion of franchised stores will increase in the future, and 20% of the store managers will be in charge of franchising stores in the future. 
 I sincerely hope that every employee of "a href=" http://www.91se91.com/news/index_f.asp "UNIQLO" /a can live better. Every grass-roots employee should have a dream and try to become a store manager. The greatest joy of work is to achieve what one wants, rather than blindly following the direction of leadership. I want to make UNIQLO into such a team, and only in this way can we win in the world competition.