The Cost Is Only A Few Hundred Yuan. China'S Foundry Supports Armani'S Huge Profits.

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< p > reporter survey found that tens of thousands of dollars in Armani suits or jackets, fabrics are not from the fashion capital of Italy, but from Shandong enterprises, the cost is only a few hundred yuan.

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< p > recently, according to the "a" target= "_blank" href= "http://www.91se91.com/" > textile < /a > in the Three Gorges Reservoir area of Chongqing, the company disclosed that the company provided a target= "_blank" for the international luxury goods such as Armani, BOSS and Zegna.

However, the industry and even Chinese consumers have always believed that the fabric of luxury brands such as Armani comes from the fashion capital of Italy.

Even many domestic fashion brands also take Armani and other brand fabrics as the trend, and cooperate to import overseas luxury fabrics.

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< p > reporters learned yesterday from the Shandong Ruyi group, the parent company of TGP, that the company does provide fabrics for Armani, BOSS and other luxury brands all the year round.

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< p > it is understood that the fabric produced by the company varies from tens to hundreds of dollars per metre, and the unit price of fabric purchased by Armani is about 800 yuan / meter, but "this is not the best fabric of the company".

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< p > Beijing Commercial Daily reporter consulted a suit processing factory located in Daxing District, Beijing, and learned that the processing fee of foreign trade suit is about 80 yuan / piece, and the cost of accessories is generally 30 yuan / piece.

In this way, the cost of a Armani suit coat is less than 1000 yuan, but the price is as high as 10000 yuan.

The Beijing Commercial Daily reporter saw a laser herringbone twill jacket priced at 13 thousand and 300 yuan on Armani's official website. On the Internet, a Armani cotton polyester material windbreaker was priced at 12 thousand and 800 yuan, and 8800 yuan after the 31% off discount online shopping.

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P, a person who asked not to be named, said that if the factories in Jiangsu and Zhejiang were processed in bulk and the processing cost was lower, the cost of a suit for Armani would only account for about 10% of its selling price, and it would not exceed 20% at most.

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An insider who is familiar with the inside story of luxury goods told the Beijing Commercial Daily reporter that there is an unwritten hidden rule in the big clothing industry: the products sold abroad are made of overseas fabrics, and the products sold in China are made of "domestic dishes" with domestic fabrics.

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< p > for this, some people in the textile industry have claimed that this is the embodiment of the quality of domestic textile fabrics.

However, luxury brands are not willing to be pparent to Chinese consumers.

According to a person familiar with the matter, many domestic luxury label OEM factories have signed a confidentiality agreement with their brands, and even factory workers do not know that they have processed the international brand.

Among them, the red bean group is a foundry for Armani, and LV is the same line as Fan Cheng pin.

This is a secret that we all know in the clothing industry.

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< p > professor Xia Yanzhi, Professor of the State Key Laboratory of fiber new materials and modern textiles, Qiingdao University, said that although some domestic fabric manufacturing processes and quality have reached the international first-class level, there are still differences from the advanced level of foreign countries in terms of industry development status and follow-up processes.

Zhou Ting, President of the luxury goods field and President of the Institute of wealth quality, said that some luxury brands are often looking for processing plants in the country in order to increase profits, or even the whole a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > only zippers in the country of origin, but on the label, "made in Italia", so that Chinese consumers agree with their high prices.

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< p > data show that Armani's performance in China increased by 39% in 2012, which was 45% in 2011.

In 2014, when other luxury brands continued to expand, Armani continued to open new stores in Changsha in March. Sales in the first month ranked the top of Wanda Department store.

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< p > a foreign clothing brand responsible person said that the above low cost and high price of luxury goods belong to the brand premium, and the international famous brand has high priced capital by design and brand.

Consumers also buy social identity while buying clothes.

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< p > to this, Zhou Ting said that no matter what brand, the final destination is not the brand itself, but the quality of the product.

In the past few years, people used to "ridicule" a large number of international luxury goods with "silly, expensive and fast coming". During the same period, many European luxury goods quickly changed from sophisticated handwork to batch processing to supply market demand.

"When Chinese consumers get out of the" growing up "stage of consumption, they are more rational and mature. They will eventually be abandoned by Chinese people.

Zhou Ting said.

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