A Number Of O2O Platforms Have Been Settled In Ningbo.

A few days ago, many O2O (including Online To Offline offline and online to offline) platforms landed in Ningbo, including the "Online" and "online".

　　 O2O brings more Yongcheng consumers to online stores.

In the shopping mall, try out your favorite clothes, sweep the two-dimensional code, and start off at a lower price than anywhere else. Before you go to work in the evening, you can book a restaurant or even a dish through your cell phone, and then you can eat it immediately after you go to work.

Through the O2O platform, this is a lot of Ningbo people are enjoying online and offline consumption experience.

"O2O is a new business model that helps to complement the advantages of online and offline businesses. Its core is to bring online consumers to the real store experience, to pay for goods and services online, and then to enjoy services on line. In the Internet era, O2O has given more opportunities to physical retail outlets to drain more online consumers into physical stores. Lin Chengliang, director of e-Business Research Institute of Ningbo Institute of technology, Zhejiang University, said.

Reporters learned that at present, Ningbo's O2O platform has many models. Among them, the "regiment group" mode is most attractive to consumers.

"Through our cross-border O2O platform, online consumers can rebate on the basis of group buying, for example, from our entry to Jingdong or US group, they can discount on the basis of their group buying price. And the local single entity store in Ningbo can enjoy rebate discount. For consumers, the real discount is the most attractive. Shao Yupeng, director of the platform, told reporters.

　　 Online consumption of citizens Physical store Experience can enjoy more benefits.

In fact, the traditional retail giants have long started to touch the net.

In recent years, a number of offline businesses have begun to try to act as "fitting rooms" for Taobao. At the end of March this year, Alibaba's high-profile stake in intime department store was another trial of O2O. Gome, Suning and other traditional offline appliance sales enterprises also began to try the O2O mode early, through the increase of offline experience, online and offline parity, buyout products and other ways to drive part of the sales back to the line.

Small retailers in Yongcheng are also eager to touch the net. "We also want to share the huge consumer groups on the Internet. However, for us, it is too expensive for us to pay for this job. We need to have someone to take charge of the software." Mr. Liu, director of a seafood stall in Ningbo, admitted. Various O2O platforms give them more localised opportunities for smaller local retailers.

Localized retail outlets are more popular for online Yongcheng consumers. "Actually, for me, I prefer to go to the stalls to eat seafood, to relax in a single store. But it's very difficult for small shops to get tangible benefits from the line, and their touches are more meaningful for my consumption. Ningbo citizen Chen Chao said frankly.

In addition, the reporter learned that many O2O software has already been connected with hundreds of retail businesses in Ningbo. In addition, it is equipped with navigation functions, and consumers can directly navigate to their destinations after placing good orders online.

　　 Will the future increase the price of the entity store after the discount?

There are also Yongcheng. Consumer After enjoying the benefits brought by the O2O software, it raised the question: will the future increase the price of the entity store and give it more benefits?

"At present, the order can be more affordable through this, but it is said that wool comes out on sheep. Where does the subsidized money come from? If it is the business itself, then in the future, he will definitely raise the price and then subsidize it. In fact, consumers do not enjoy the benefits.

In this regard, the heads of many O2O platforms said they would not. "Online and offline interaction is more rational allocation of resources, such as coffee shops, cafes in the afternoon, the guests are relatively small, you can take this time out of discounts and profits. This has not hurt the interests of businessmen. " Xu Yi, the head of the online and offline interactive platform, "see Ningbo", said.

Experts believe that this will be a process of survival of the fittest, and the final elimination will be bad businesses. "Under the line of business, a shop to get the cost of customers is higher and higher. O2O can help businesses get effective customers. Moreover, on the open platform, consumers can understand how each restaurant appraise, how the discount and group purchase are. Coupled with the navigation function, it can be found in remote locations. This also means that all information is symmetrical. As long as the business is good enough, it will attract more passengers. The bad companies will get hurt. If the resources are optimized, the bad ones will eventually be eliminated. Lin Chengliang said.

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　　 Ningbo Enterprises should embrace the O2O Era

Lin Chengliang believes that the era of integration under the Internet is coming, and Ningbo enterprises should embrace this era.

"There are many limitations in online shopping, such as trust issues, such as experience problems, and clothes try to see if they are really suitable for themselves. Some consumption, such as eating, can not be done online. Therefore, more and more giants are distributing O2O, including Alibaba and Tencent. They all see that the era of integration under the Internet is coming, and the huge potential of consumers under a large number of lines. "

"The coming of the O2O era is a new opportunity for traditional enterprises. I think Ningbo's large enterprises have many possibilities. For example, YOUNGOR, they can also do the O2O mode, expand their customers online, and let customers go to the physical store experience.