Shimao International Plaza Opens Fast Fashion Brand Sweeps Spring City

< p > < a href= "http://www.91se91.com/news/index_c.asp" > H&M < /a > ZARA, UNIQLO...

With the opening of Shimao International Plaza, another group of fast fashion brands swept through the Ji'nan market.

These inexpensive, fashionable and faster fashion are being sought after by consumers.

Faced with the quality problems of fast fashion brands, many consumers do not seem to care much.

"How cheap is the quality? Anyway, it may be lost in one season."

People say so.

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< p > < strong > fast fashion in Ji'nan City, /strong > < /p >

< p > once upon a time, on the streets of Ji'nan, young people were carrying the logo of "a" href= "http://www.91se91.com/news/index_c.asp" H&M or ZARA, handbag "/a" or FASHION.

Nowadays, with the fast fashion apparel everywhere in Ji'nan's commercial gathering areas, fast fashion apparel has been widely accepted.

In the Shimao center, which has just opened up, H&M has put up a huge billboard, announcing that it has officially entered this large SHOPPINGMALL, and the new spring and summer C&A has already been discounted. It is because UNIQLO is still nervous about decorating. The enclosure at the door tells people to "wait a moment".

After wandering around, the reporters found that the location of Shimao is different from the "tall and tall" of the surrounding Kimbo and Hang Lung. The whole building is simply a collection of fast fashion costumes.

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< p > although it is working day, there are many customers trying on clothes in fast fashion clothes.

In the early April, those fast fashion brands who believed in the principle of "fast breaking" business rules were listed on the whole line.

It may be related to the short time of spring in Ji'nan. Most brands have a discount on the new summer wear, and individual brands even sell as low as 50 percent off, attracting consumers to try it on.

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< p > reporter saw in the < a href= "http://www.91se91.com/news/index_c.asp" > H&M < /a > the pure cotton T-shirt was sold for 59.9 yuan, and the 599 yuan men's coat was regarded as the "high value goods" in the store. The price of most goods was below 300 yuan, which was easier to be accepted.

Peng Lu, a family member who was on holiday, was enjoying his three visits.

"Every time I go shopping, I go in for H&M. Besides price is easy to accept, goods are also important.

Here men's money, women's money and children's wear are all available, from wear to wear and back to everything, and a family of three can sometimes buy it.

Peng Lu said that sometimes she was very excited to catch up with the discount in the shop and ambush the beautiful and cheap dress.

"Once, I bought two pieces of dress for 99 yuan!" Wang Meng, a university student, liked the way of fast fashion channel self-service fitting. "Some clothes shops have just tried them on, and the clerk asked enthusiastically" like "," which to buy ", which made people feel very oppressive.

In a fast fashion shop, even if you take a dozen clothes to try, no salesperson will disturb you.

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< p > < strong > fast fashion new product early spring trick, < /strong > /p >

< p > reporters found that the new products of spring and summer in the C&A were exotic, and the new products integrated into Japan's Harajuku style with many popular elements such as wave dot printing, printed joint cowboy dress and other popular elements.

H&M first launched the spring environmental conscious action series in collaboration with environmental printing organization EverManifesto, adding new environmentally friendly and sustainable silk.

The dress is the main hit of the series, and the Bohemia style limited series is popular among many women.

The LovesMusic series is the Style of the tuotuer locomotive, while the younger sister is playing the rhythm of young rock.

This spring and summer, UNIQLO's gimmick was "big": Joint French legendary supermodel Ines de laFressange launched a series of new products. At the same time, the UT series was handed over to Japan's street Godfather Godfather NIGO as creative director. She joined hands with PharrellWilliams, the world's most concerned musician, and collaborate with her celebrity card "iamOTHER" to launch a dynamic single product.

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< p > < strong > competition intense frequency explosion quality scandal < /strong > /p >

< p > H&M results show that in 2013, H&M opened 74 new stores in China, and the Nuggets 6 billion 700 million Swedish kronor in China, equivalent to about 6 billion 500 million yuan.

When the brand is full of money, the quality problem is exposed.

As an international giant of fast fashion vane in the world, ZARA, H&M, GAP and other brands have repeatedly fallen into the quality gate in China over the years, and are frequent customers on the blacklist of the industrial and commercial and quality inspection departments.

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< p > according to incomplete statistics, since its entry into China in 2006, ZARA has been on the blacklist for at least 15 times, and it has been named twice in March this year.

According to the insiders, in order to maintain the price of the people and maintain the enthusiasm of consumers, fast fashion brands can only start with reducing costs, so it is easy to have quality problems.

"Chinese consumers want to buy big brands abroad at a low price, but they do not pay enough attention to quality problems. This is why ZARA has been on the black list repeatedly, but consumers' enthusiasm is not affected at all."

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In P interview, many people are not too concerned about the quality of fast fashion brands.

Guo Ling, who bought several clothes for his son, said that the fashion brand's children's clothing style is special, and the price is also cheap.

"Children grow fast. These clothes will be lost next year. They will not wear bad clothes."

In November last year, ZARA was criticized by China Consumers Association for its excessive pH value and unqualified color fastness.

In addition, H&M has also been exposed to quality scandals in recent years due to its unqualified pH value, color fastness, fiber content and product identification.

In the eyes of consumers, it is not a serious quality problem that clothes fade and product labels fail. "How about two hundred or three hundred yuan for a brand coat?" < /p >