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2013 Q4 China B2C Clothing Category Pactions Amounted To 59 Billion 600 Million Yuan.

2014/4/24 12:41:00 20

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> the "big three" performance last year "two minus one increase"

The three home textile listed companies of P > A share are also known as "the three giants of home textiles". Apart from the good performance of Meng Jie home textile last year, Fu An home textiles and Luo Lai home textiles have seen slow growth or even negative growth.

Hu Zhenchao, P, told reporters that the reason for the slowdown in the company's revenue growth is related to the overall economic situation. "The overall consumption is down, and the industry will not be very good."

Although the performance of "P" has been increasing, the growth of its performance is mainly due to its sales promotion.

According to the analysis, it was not sensitive to promotions before the sale of Meng Jie home textiles. Due to frequent promotions by market competitors, Meng Jie home textile increased the frequency and scale of promotion in 2013 to drive double-digit growth in annual revenue.

sales of electronic commerce channel surged

the annual reports of several listed domestic textile enterprises mentioned the contribution of electricity providers to performance, and the rapid development of online shopping is also a reflection of the bad situation of the economic environment.

Meng Jie home textile company said that one of the main reasons for the company's operating income is better than expected is the rapid growth of online shopping business.

Although fuanna's business revenue growth is slow, revenue growth is mainly due to the improvement of sales performance of e-commerce channels.

Public information shows that in 2013, fuanna new channel (mainly refers to the electricity supplier) revenue was 340 million yuan, an increase of 51.36% compared to the same period, the traditional line of entity channel revenue was 1 billion 530 million yuan, down 1.78% compared to the same period.

Roley home textile specialized supplier online sales brand LOVO revenue last year exceeded 200 million yuan.

for this reason, the industry generally believes that under the background of economic depression and consumer sinking, consumers often use online shopping, because the price of differentiated products of the e-commerce platform is usually lower than that of the stores.

trend: enterprises are keen to expand < a href= "http://www.91se91.com/news/index_c.asp >" offline shop "/a /p >

although the traditional channel is seriously affected by the electricity supplier, the home textile enterprise has not stopped expanding its pace.

Hu Zhenchao told reporters, in 2014, fuanna will continue to expand the entity store business, and is expected to open 30~50 300 square meters large shop.

And Roley home textile also predicted that the physical store still has to maintain the annual 300~500 shop speed.

"P > traditional channels are under attack. Why are enterprises still obsessed with offline stores?" Xiao Jian Cheng, Secretary General of Guangdong Household Textile Association, explains that bed manufacturers are seeking to give consumers a storefront experience, especially for large brand stores, and brand enterprises should maintain their store system.

Insiders pointed out that the home textile enterprises currently carry out differentiated operation on physical stores and online products, and in addition to serving as sales channels, the entity store is also a publicity window for corporate brand image.

industry: benign development of electricity supplier or unfavorable industry

Xiao Jiancheng in analyzing the home textile business, said the bedding online hard to break the "99 low curse", the price is either "99 yuan" or "199 yuan" and so on the mantissa "99 yuan", the electricity supplier to the entity storefront marketing impact is very big, especially at the present stage store rents, the manpower all rises, the physical store faces the bigger impact.

He said that because the electricity supplier did not have the burden of rent and labor costs, its profit margins were relatively large, and the price could also be greatly reduced. Most consumers took price as a reference index. Because of the low price of online shopping, consumers tended to buy online more.

Xiao Jiancheng pointed out that the rise of home textile business is similar to price war to some extent, and the result is to compress the profit space of the whole industry. In the long run, the healthy development of the industry is bad, the quality of the industry and the development of domestic design will be limited. Many enterprises will no longer pursue the quality and design of the product if the profit is not enough.

Liu Pinggang also pointed out that the new trend of < a href= "http://www.91se91.com/news/index_c.asp" > Home Textile Industry < /a > is mainly due to the impact of the electricity supplier. The wholesale mode is gradually shrinking. It is difficult for small and medium-sized companies to develop. It is mainly affected by the market downturn. Special small companies are limited by strength and can not arrange the online channels.

Xiao Jiancheng also told reporters that the electricity supplier itself is also a problem. It is just a game of rich people. Some well-known e-commerce platforms have high access threshold, unfair to some new brands, and do not give new brand fair browsing opportunities.

there is a saying that the development of < a href= "http://www.91se91.com/news/index_c.asp" > B2C mode < /a > is enough. /p >

"P" Xiao Jiancheng forecast, the home textile city service, the city shopping is the trend, in the future, there will be third forms of e-commerce, outside the store, that is, the online order, the store into the warehouse, moved to the city's two or three line outskirts of the model, that is, the O2O model.

At the same time, he said, at this stage, B2C is enough to support the development of household textile industry, and there is no need to pursue O2O mode.