Why Mainland Stars Can't Control International Luxury Brands?

Often at certain times, whether in newspapers or on television, people often see the appearance of certain stars. Careful viewers or readers will see that after the glory of these stars is different. Luxury goods Brand image. This forms the interactive relationship between luxury brands and stars. With the growth of China's economy and the increase in the number of luxury goods opened in China, the star effect has been used to promote the recognition of brand image in the market, which has made these brands more popular in the market. But how did these relationships come into being?

The popularity of celebrities now determines whether he or she can be valued by luxury brands, which is what we call popularity at a popular level. Celebrities are more beautiful. There is no famous work at the moment, or they are too angry. The invitation to the brand is gone. For example, in the past few days, Hunan TV's "daddy went to where" Zhang Liang, although not the world's amazing works, but the popularity is very high, not only by different brands invited to participate in fashion week abroad, but also participated in various brands opened shop ribbon cutting, really red hot. Zhang Liang is so, so is Sun Li.

The image of the star in the Chinese public, and whether the image is harmonious. brand Positioning and matching is another important factor for luxury brands to consider. This is what we usually call market positioning. For example, you will never see Song Dandan in Chanel's activities, nor will Xiao Shenyang appear in Zegna's activities. But there must be two brands in Song Dandan and Xiao Shenyang's wardrobe. At this point, the mainland stars suffer a lot, while the Hong Kong and Macao stars are especially cheap. This is because mainland celebrities, especially male stars, all need to have a strong local flavor of "soil". Nowadays, in China's pursuit of luxury, almost 100% of the brands come from foreign brands in Europe and America. No wonder Ferragamo keeps using Tony Leung. There is always a dawn at Zegna. Longines has been carrying on with Aaron Kwok, and the ads of the seven wolves will have Honglei Sun, Zhang Hanyu, Li Chen and so on.

In fact, the relationship between fame and wealth is the relationship between media exposure and money. These world-class brands have enough advertising budgets. They can not only respond to the media, but also allow the stars to participate in the brand activities at the same time with enough layout to cater to the public eye. They also have enough expenses to pay for the star's activities, so the stars kill two birds with one stone. And star enough market sentiment will bring huge market benefits and sales to the brand. So why not?

Therefore, it is useless for a star to have a beautiful face and to work hard on his own work is the king's way.

Of course, behind the stars still have to create. Star Broker